By Insights Account on 5/26/2011 12:22 PM

R2integrated CEO Matt Goddard recently joined other digital marketing thought leaders from Google, AOL, Yahoo!, and NBC Universal (among others) to discuss how brands find their customers in a data-driven world as top industry experts and insiders dive deeply into the challenges and success stories of audience targeting, management, and monetization.

Read More »

By Insights Account on 5/24/2011 10:40 AM

By Rebecca Woolf,

How do you measure success?

This is one of the first questions we get at West Glen from clients when distributing a public service announcement. Is it media value? Markets aired? Viewer impressions? How do you measure success in your own professional life? Often, our most memorable professional moments are those when we feel powerful and motivated by an achievement

Read More »

By Insights Account on 5/3/2011 8:17 PM

Awkward question: Are your social media followers actually interested?

As more brands get online, customers are getting bored. They hit the 'like' button but you never hear from them again.

Read More »

By Insights Account on 4/27/2011 7:01 PM

Results from a nationally-representative survey concluded that about 40 percent of iPad owners have not used the device to read a single e-book. According to media and publishing forecast firm Simba Information's "Trade E-Book Publishing 2011," the survey also revealed a shift in demographic makeup of the e-book buyer from men to women during 2010 - which brings the e-book format more in line with longtime trends in print books.

Read More »

By Insights Account on 4/26/2011 8:33 PM

By Jeff Caporizzo

One result of the overload of messages and marketing that defines communications today is the increased emphasis on good creative. Remarkable work goes a long way in punching through the noise out there. It's no coincidence that two strong brands -  Apple and Starbucks - also boast and leverage award-winning design teams recognized the world over for their talent and vision. (It's my opinion that Starbucks' success rests solidly on great design, but that is another post.)

Read More »

By Insights Account on 4/15/2011 3:32 PM

By Dan Rosenthal

Has anyone noticed?

Communication is all over us. Our eyeballs are measured on some researcher's screen 24/7. It's on our bananas, our Facebook page, our baseball bats, our apps. But.

Read More »

By Insights Account on 4/13/2011 8:11 PM

By Amy Garland

It all starts with the open.

It’s likely that the end goal of your email marketing campaign is to get your subscribers to convert. Whether it’s purchasing your product, taking a survey, or signing up for an event, you want recipients to take a certain action, but that’s not an issue if no one sees your email in the first place, right?

Read More »

By Insights Account on 4/13/2011 7:48 PM

ZilYen teamed up with the American Marketing Association's DC chapter and delivered a tutorial presentation on how brand relates to business and the bottom line.  Covering recent brand gaffes

Read More »

By Insights Account on 4/6/2011 7:47 PM

While the top-50 U.S. newspapers seem to be just starting to build their Facebook fan base, reports Journalistics, Twitter has been a priority for a while. If you were to rank the top-25 U.S. newspapers by Twitter followers, the order would be much different than if you were to rank them by circulation, it continued.

Read More »

By Insights Account on 3/31/2011 9:58 AM

Forbes Jeff Bercovici had an interesting piece on March 25 about a list compiled by NY Times blogger and "statistics-dicer extraordinaire Nate Silver (see above) as evidence that the Times is uniquely well positioned to charge readers’ for online access. (The paper is the second most-cited news outlet after the Associated Press, and it’s the most linked to by bloggers.)"

Read More »