All Blog Entries
Author: Insights Account Created: 3/20/2009 3:50 PM
Insights Blog

By Insights Account on 12/28/2010 11:41 AM

By Hooman Radfar

1. Data is the New Black

2010 was the year of real-time bidding. As spend shifted from networks to real-time bidding platforms, agencies and advertisers explored the use of data to improve audience-buying. In 2011, this interest will give way to large scale investment. This increased investment will fuel the shift to Data 2.0 predicted by Gil Beyda along with continued infrastructure innovation in the growing data management space.

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By Insights Account on 12/22/2010 10:53 AM

By Jeff Caporizzo

When I was listening to the recent Senate Hearings on the national foreclosure crisis, hearing the lending executives testify abo Read More »

By Insights Account on 12/15/2010 12:59 PM

By Jeff Caporizzo

Here are four trends worth considering as we enter the new year:

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By Insights Account on 12/14/2010 11:57 PM

Marketers and other business decision makers who struggle with a lack of time and resources for social media marketing may need to reconsider how they view and approach the practice, according to the latest research by R2integrated (R2i), a leading Internet marketing and technology agency.


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By Insights Account on 12/12/2010 10:03 AM

The challenge for everyone with a finger on the pulse of PR or social media for their organization comes down to this: How do we improve on this year’s performance next year? Social media, measurement and strategic communications planning are top of the list as areas of focus, according to 508 respondents in survey

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By Insights Account on 12/9/2010 8:36 PM

By Greg Kihlstrom

There are many good reasons to undergo a website redesign, but above all, the most important is to make it a more effective experience for your customers, which directly translates into them taking a desired action.  Whether that is buying a product, making a donation, picking up the

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By Insights Account on 12/8/2010 11:04 PM

By Cary Hatch

As I contemplate 2011, against what notable prognosticators predict, one word comes to mind:
Pivot. While agencies, clients and media have been doing that for some time now, it appears to be even more relevant today.

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By Insights Account on 12/2/2010 10:58 AM

By Mack McKelvey:

We’re pleased to release the October issue of

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By Insights Account on 11/30/2010 10:20 PM

By Debbie Friez

At the PRSA 2010 International Conference opening reception, Eric Schwartzman introd Read More »

By Insights Account on 11/30/2010 9:52 PM

Facebook and The Wall Street Journal continue to reign as the top-ranking outlets in their respective media categories, according to the latest Top Media standings released by BurrellesLuce. Indeed, among social networks, Facebook significantly expanded its market share,

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