By Insights Account on
9/29/2010 5:19 PM
By Carrie Jones, Jones Public Affairs, Inc.
Research shows that despite the explosion of news sources available online, most original reporting still comes from traditional media - newspapers, television and radio. That means getting a journalist to cover your organization is still one of the best ways to distribute your message to key audiences.
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By Insights Account on
9/29/2010 5:02 PM
By Susan Waldman, partner and director of strategic services at ZilYen
While leisurely catching up on old online versions of the Sunday New York Times over a colorful plate of scrambled eggs prepared by my 12-year-old daughter, my attention was piqued to a stage of high alert at the notice of a headline for Bono's OpEd column on the Rebranding of America
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By Insights Account on
9/29/2010 11:59 AM
How do you build influence? Create, post or share relevant content – that’s what 739 respondents to the survey “What makes an influencer?” said. Vocus and Brian Solis partnered to conduct the survey and have published the findings in a report titled, “Influencer grudge match: Lady Gaga versus Bono.”
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By Insights Account on
9/27/2010 12:54 PM
Shaun Quigley VP, Interactive Practice Director at Brunner, says that brands know how to make a strong impression online, but where exactly? (This question was addressed by Shaun in Agency Spy, Sept. 23.) Here's Shaun's comments:
Despite the fact that
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By Insights Account on
9/26/2010 8:35 PM
Millennial Media’s Mobile Reach & Quick Stats:
Nearly 30% of mobile subscribers accessing retail content on their phones cannot be reached online or offline (in-store). For advertisers this means there is a NEW retail audience, finds a new report by Millennial Media.
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By Insights Account on
9/24/2010 3:27 PM
By Carol Clurman, Senior Editor USA Weekend
Who's smarter, Mark Zuckerberg, the 26-year-old billionaire who founded Facebook in his dorm room, or Aaron Sorkin, the guy who wrote the new movie, The Social Network, about him? And who knew that a bunch of smug Harvard undergrads could be as enthralling as your first crush? Or - and here's the kicker - that computers and nerds could be as nail-bit
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By Insights Account on
9/15/2010 12:49 PM
This U.S. Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.TM) report compiled between 6/1/10 to 6/30/10 by Millennial Media looks at the top-ten mobile advertising verticals ranked by spend – Q2 2010
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By Insights Account on
9/8/2010 11:55 AM
Most marketers believe that “astroturfing” of online reviews occurs, that the practice is wrong, and may stop buying from a brand if they learned that the brand was doing it, according to a recent survey by R2integrated (R2i), a leading Internet marketing and technology company.
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By Insights Account on
9/1/2010 9:24 PM
By Tracy Schario, APR.
The much-anticipated launch of the local news Web site TBD.com has arrived. The concept of the integrated TV and Web reporting borrows from the success of Politico, another successful reinvention of news delivery by owner Allbritton Communications.
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By Insights Account on
9/1/2010 4:09 PM
By Dan Rosenthal
Every year, researchers discover that consumers don't trust ads, no matter where they appear, but instead they trust their peers' opinions when it comes to buying things. And every year it's a big revelation.
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