By Insights Account on
6/25/2010 7:39 AM
Two-out-of-three Americans consider a general lack of civility to be a major problem for the nation and 72 percent think that poor behavior has gotten worse in recent years, according to a new poll released today by Weber Shandwick and Powell Tate in partnership with KRC Research.
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By Insights Account on
6/23/2010 8:14 AM
By Demetrius Goosbey II. Recently, I spent a few hours in a dark room under interrogation spotlights reviewing student portfolios. Most needed a great deal of work
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By Insights Account on
6/10/2010 8:30 AM
In the past two Newsweek issues, Daniel Lyons, who writes about technology, has focused on Facebook and privacy issues. In the first of these pieces, he opens with “the latest trend among hipster techies: quitting Facebook.
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By Insights Account on
6/1/2010 4:58 PM
By Cheryl Dickison
How many times have you received an e-mail solicitation for an event that reads “only a few seats remain” and you think to yourself, “yeah right, I’m not falling for that trick?” That is exactly what happened to me
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By Insights Account on
5/24/2010 8:50 AM
By Mike Carberry
Call me old-fashioned, but I think some big agencies and advertisers might be taking their eyes off the ball when promoting their
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By Insights Account on
5/19/2010 3:07 PM
By Amanda Gardner, and reprinted from HealthDay News:
Alcohol companies are increasingly using the latest new media technologies -- including cell phones, social networking sites, YouTube and other features of the expanding digital universe -- to reach young drinkers, a new report contends.
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By Insights Account on
5/16/2010 10:38 PM
By Tracy Schario, APR
Anniversary stories often are not exciting. In fact, I’ve had reporters emphatically tell me, “I don’t write about anniversaries.”
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By Insights Account on
5/13/2010 11:51 AM
The proverbial “Year of Mobile” came and went, reports Millennial Media. There was no cataclysmic tipping point that shocked industry-watchers into acknowledging mobile as a highly effective and efficient advertising medium. While some were taking a wait-and-see approach, according to Millennial Media, innovative advertisers were in market with creative, relevant and impactful mobile campaigns. They were building mobile sites and branded apps, and they were implementing longer-term mobile strategies.
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By Insights Account on
5/10/2010 8:41 PM
By Barbara I. Berschler, Esquire
A recently decided case by the 11th Circuit offers professional photographers a primer on what to do and what not to do in order to protect their copyright interests in their photographs. While the case involved some well-known players—Kawasaki Motors and Roaring Toyz—and the unveiling of the ZX-14 sports motorcycle at the Daytona Bike Week
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By Insights Account on
4/28/2010 6:45 PM
By Tracy Schario Johnson, APR
My soon to be sister-in-law is a freelance writer. [www.MichelleTaute.com] Michelle recently sent me a few of the news releases that she receives on a
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