By Insights Account on
5/24/2010 8:50 AM
By Mike Carberry
Call me old-fashioned, but I think some big agencies and advertisers might be taking their eyes off the ball when promoting their
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By Insights Account on
5/19/2010 3:07 PM
By Amanda Gardner, and reprinted from HealthDay News:
Alcohol companies are increasingly using the latest new media technologies -- including cell phones, social networking sites, YouTube and other features of the expanding digital universe -- to reach young drinkers, a new report contends.
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By Insights Account on
5/16/2010 10:38 PM
By Tracy Schario, APR
Anniversary stories often are not exciting. In fact, I’ve had reporters emphatically tell me, “I don’t write about anniversaries.”
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By Insights Account on
5/13/2010 11:51 AM
The proverbial “Year of Mobile” came and went, reports Millennial Media. There was no cataclysmic tipping point that shocked industry-watchers into acknowledging mobile as a highly effective and efficient advertising medium. While some were taking a wait-and-see approach, according to Millennial Media, innovative advertisers were in market with creative, relevant and impactful mobile campaigns. They were building mobile sites and branded apps, and they were implementing longer-term mobile strategies.
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By Insights Account on
5/10/2010 8:41 PM
By Barbara I. Berschler, Esquire
A recently decided case by the 11th Circuit offers professional photographers a primer on what to do and what not to do in order to protect their copyright interests in their photographs. While the case involved some well-known players—Kawasaki Motors and Roaring Toyz—and the unveiling of the ZX-14 sports motorcycle at the Daytona Bike Week
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By Insights Account on
4/28/2010 6:45 PM
By Tracy Schario Johnson, APR
My soon to be sister-in-law is a freelance writer. [www.MichelleTaute.com] Michelle recently sent me a few of the news releases that she receives on a
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By Insights Account on
4/25/2010 5:28 PM
“Using their own names without mentioning that they work in public relations or as lobbyists, employees of companies with interests in Washington are chattering online to shape opinions in hard-to-detect ways," reported The Washington Post on Saturday.
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By Insights Account on
4/22/2010 11:27 AM
By Tracy Schario, APR
Forty years ago, Earth Day was created to organize environmental teach-ins, to channel frustrations with nuclear proliferation and burning rivers and to brand a national movement. Earth Day is now a global network powered by a new generation of environmental activists.
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By Insights Account on
4/21/2010 4:08 PM
CBS News chief investigative correspondent Armen Keteyian has reported that nearly every digital copier built since 2002 contains a hard drive - like the one on your personal computer - that has stored an image of every document you copied, scanned, or emailed from that machine.
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By Insights Account on
4/21/2010 3:17 PM
While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it according to a recent survey by R2integrated (R2i), a leading Internet marketing and technology company. Further data analysis suggests that companies using social media profitably are more likely to possess defined social media strategies, dedicated social media managers, and follow social media thought-leaders.
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