By Insights Account on 4/28/2010 6:45 PM

By Tracy Schario Johnson, APR

My soon to be sister-in-law is a freelance writer. [www.MichelleTaute.com] Michelle recently sent me a few of the news releases that she receives on a

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By Insights Account on 4/25/2010 5:28 PM

“Using their own names without mentioning that they work in public relations or as lobbyists, employees of companies with interests in Washington are chattering online to shape opinions in hard-to-detect ways," reported The Washington Post on Saturday.

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By Insights Account on 4/22/2010 11:27 AM

By Tracy Schario, APR

Forty years ago, Earth Day was created to organize environmental teach-ins, to channel frustrations with nuclear proliferation and burning rivers and to brand a national movement. Earth Day is now a global network powered by a new generation of environmental activists.

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By Insights Account on 4/21/2010 4:08 PM

CBS News chief investigative correspondent Armen Keteyian has reported that nearly every digital copier built since 2002 contains a hard drive - like the one on your personal computer - that has stored an image of every document you copied, scanned, or emailed from that machine. 

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By Insights Account on 4/21/2010 3:17 PM

While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it according to a recent survey by R2integrated (R2i), a leading Internet marketing and technology company. Further data analysis suggests that companies using social media profitably are more likely to possess defined social media strategies, dedicated social media managers, and follow social media thought-leaders.

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By Insights Account on 4/19/2010 10:36 AM

Interesting piece in the Orange County Register about the marketing costs for the 2010 census. The bottom line, as you will see, is that the Census Bureau used "swag" or promotional items to motivate people to send in their census form, rather than the more expensive approach of having a census taker come to their door. Much of the Register's piece, which appeared online on April 14, follows:  

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By Insights Account on 4/15/2010 9:39 AM

By Debbie Friez

 

The fastest growing social media platform, Twitter, announced on their blog this week they are adding advertising. As co-founder Biz Stone says, “It’s non- Read More »

By Insights Account on 4/14/2010 8:03 PM

The Pew Project For Excellence In Journalism has issued its 2010 report on the state of the news media – its annual report on American journalism.

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By Insights Account on 4/8/2010 9:26 AM

By Matt Goddard

I plan to buy an iPad. How I will use it remains to be seen. It may be my new photo album, or gaming console, or personal music device, or my book reader, or all of the above. It will certainly move all around my house from my basement to my living room, from my bedroom to my patio. I wonder, however, if I will bring it with me when I travel and already have my laptop in tow. 

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By Insights Account on 4/5/2010 8:58 PM

By Debbie Friez: “What should we be doing on social media ... Which social media platform works best?

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