By Insights Account on
3/26/2010 6:16 PM
By Karen Riordan
I was pleasantly surprised to see that we sold 60 more tickets than we did the past year for ADDYs. A sold out crowd! The Ad Club also achieved its sponsorship goal for the event (which was unexpected) and although the total number of entries was down, the same number of entrants stepped up and entered back in January.
Read More »
|
By Insights Account on
3/25/2010 2:02 PM
By Annette Minkalis
Do you need a celebrity to have a successful public service campaign?
The short answer is you don’t need one.
Read More »
|
By Insights Account on
3/23/2010 9:50 PM
By Alan J. Waldinger, Jr.,
As an editor at Business Wire, I’m used to scouring press releases for any and all mistakes – misspellings, grammatical issues, punctuation errors, etc. And while our clients do an excellent job of composing releases, there are a few key items that are occasionally omitted from them. The following aren’t errors in a traditional sense, but correcting them can add to the visibility and utility of your press release.
Read More »
|
By Insights Account on
3/19/2010 9:06 PM
By Maria D. James
During my sophomore year at Virginia Union University, one of the oldest of the 105 Historically Black Colleges and Universities (HBCU) in the United States, I was introduced to a magical tool called a credit card.
Read More »
|
By Insights Account on
3/18/2010 10:05 PM
Washington Women in Public Relations (WWPR) hosted a brown-bag lunch event with Janine Driver, author of “YOU SAY MORE THAN YOU THINK: Use “The New Body Language” to Get What You Want!” The March 17 WWPR Professional Development Brown-Bag Lunch was a huge success!
Read More »
|
By Insights Account on
3/18/2010 11:54 AM
While mobile marketing may be hailed by many as an integral component of digital strategies in 2010, there is still uncertainty about how to connect it back to revenue, according to a recent survey by R2integrated.
Read More »
|
By Insights Account on
3/17/2010 7:17 PM
It was 1995. Fifteen years had passed since some three dozen women who worked in communications in the Washington area began holding monthly networking meetings. And it had been nine years since they formalized the arrangement by establishing a nonprofit corporation called Washington Women in Public Relations.
Read More »
|
By Insights Account on
3/12/2010 11:25 AM
By Annette Minkalis
While it’s true that for-profit corporations do not qualify for public service time and/or space donated by stations and publications, corporations with consumer awareness campaigns can take advantage of the donated media time by partnering with nonprofits with like-minded missions.
Read More »
|
By Insights Account on
3/12/2010 10:58 AM
In today’s atmosphere of increasing public skepticism toward institutions, attorneys need to proactively protect their firm’s brand as well as that of their clients, CommCore CEO Andrew Gilman told a gathering of attorneys and insurance industry liability professionals.
Read More »
|
By Insights Account on
3/3/2010 12:31 PM
Qorvis Communications released an analysis of the impact of Twitter on the 2009 gubernatorial elections in Virginia and New Jersey and the January 19, 2010,
Read More »
|