By Insights Account on
2/23/2010 2:22 PM
Capitol Communicator Thought Leadership Series: Paul Vozelzang discusses measurement with Debbie Friez, BurrellesLuce, in a Capitol Communicator TV video and podcast sponsored by RHED PixelRead More »
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By Insights Account on
2/22/2010 10:00 PM
In its U.S. Local Media Annual Forecast (2009-2014), Chantilly-based BIA/Kelsey forecasts the U.S. local advertising market to reach $144.9 billion in 2014, representing a modest compound annual growth rate of 2.2 percent from 2009. A closer look at the forecast period reveals, following a significant contraction in 2009, local media spending is expected to be slow through 2011, with meaningful recovery beginning in 2012.
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By Insights Account on
2/15/2010 7:03 PM
By Tracy Schario Johnson
Many of the students in the media relations class that I’m teaching are frustrated with social media. They work for companies in Salt Lake City and Cairo. For Federal, State and Local governments around the country. For Fortune 500 companies. The common compliant? I can’t get the CEO, legal counsel or other senior executives to approve a blog or other social media channels.
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By Insights Account on
2/9/2010 12:45 PM
"Creatives" love toys, writes Ernie Mosteller, VP, Interactive Creative Director of Brunner Digital, in Adotas. Take a walk around the creative department of an ad agency, he writes, if you don’t find a ton of toys scattered across desktops and perched on cubes, you either (A) made a wrong turn into accounting; or (B) have draconian office decor rules that resemble a gulag and you really should lighten up.
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By Insights Account on
2/4/2010 4:14 PM
Capitol Communicator Thought Leadership Series: Limor Schafman discusses Word Of Mouth with Shaun Quigley, Brunner Digital, in a Capitol Communicator TV video and podcast sponsored by RHED Pixel. Read More »
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By Insights Account on
2/3/2010 9:53 AM
Spectrum reports landmark findings from a recent women’s reproductive health campaign that reveal definitive proof that online advertising, when used as an exclusive communications vehicle, has the power to impact audience opinions and awareness levels.
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By Insights Account on
2/1/2010 10:09 PM
By John Heenan, RP3 Agency
We’ve seen a flood of expert opinion, statistics, and posts about the rise of social media and the demise of traditional media. It’s on every CMO’s list for 2010
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By Insights Account on
2/1/2010 9:42 PM
While mobile marketing is recognized as an integral component of digital marketing strategies in 2010, uncertainty looms over its return-on-investment, according to a recent survey by R2integrated (R2i), a leading Internet marketing and technology company.
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By Insights Account on
1/29/2010 3:55 PM
By Tracy Schario Johnson
When the Pope encourages the priesthood to proselytize the “Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) alongside traditional means,” you have to ask yourself: What Am I Waiting For
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By Insights Account on
1/26/2010 9:39 PM
More than 1,000 executives with marketing responsibilities were asked to rate seven types of media (direct mail, internet, newspapers/consumer magazines, promotional products, social media, trade publications and TV) in terms of achieving eight attributes generally considered important to marketers. The result was that promotional products rate No. 1 in five of the eight listed attributes. Direct mail and internet came in as No. 2 and No. 3, respectively.
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