By Insights Account on
1/29/2010 3:55 PM
By Tracy Schario Johnson
When the Pope encourages the priesthood to proselytize the “Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) alongside traditional means,” you have to ask yourself: What Am I Waiting For
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By Insights Account on
1/26/2010 9:39 PM
More than 1,000 executives with marketing responsibilities were asked to rate seven types of media (direct mail, internet, newspapers/consumer magazines, promotional products, social media, trade publications and TV) in terms of achieving eight attributes generally considered important to marketers. The result was that promotional products rate No. 1 in five of the eight listed attributes. Direct mail and internet came in as No. 2 and No. 3, respectively.
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By Insights Account on
1/26/2010 9:26 PM
By Carol Clurman
For my first column for Capitol Communicator and for the new decade, I thought it appropriate to take a quick look at what changes lie ahead in the media mindset. Here’s my take on what’s new for 2010 and what’s being left behind in the rubble of the oughts. Here goes:
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By Insights Account on
1/26/2010 9:05 PM
An overwhelming majority of reporters and editors now depend on social media sources when researching their stories, reports a new national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.
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By Insights Account on
1/26/2010 8:55 PM
You receive an email from an organization you have been trying to reach for the past two years. You’re elated because they want you to bid on the redesign of their Web site. There is an attachment with all of the criteria they require¾a fairly routine RFP.
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By Insights Account on
1/23/2010 7:30 PM
Susan Davis International sent out a list of seven social media tips. These include having a clear, concise Social Media policy.
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By Insights Account on
1/20/2010 8:51 AM
The current healthcare reform negotiations are an issue with high stakes for the Obama administration, Congress, interest groups, citizens and media, all trying to make sense of a dizzying array of lingo, updates and challenges. And it’s all happening in the midst of a communication climate that has changed dramatically, from the way reporters cover stories to the changing face of online and grassroots communication.
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By Insights Account on
1/13/2010 9:27 AM
By Ashley Settle
Washington Women in Public Relations (WWPR) kicked off 2010 with its annual meeting on Jan. 12 featuring keynote speaker Rohit Bhargava of Ogilvy 360 Digital Influence. Following a networking lunch at the Grand Hyatt, Bhargava presented “10 Social Media Trends for 2010.” With a focus on the importance of authenticity and transparency in online communication, Bhargava presented ten tips and techniques for communicators in the burgeoning digital world:
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By Insights Account on
12/21/2009 8:43 PM
By Barbara I. Berschler, Esq., Press, Potter & Dozier, LLC
In Part 1, I described, in general, the broad array of formats that intellectual property (IP) can take so you will be in a better position to identify an IP
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By Insights Account on
12/21/2009 4:08 PM
The end of a year is always an appropriate time to look back and identify trends that shaped the communications world – in part because they probably will continue into 2010. To us, among the many, here are five worth noting:
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