By Insights Account on
12/21/2009 8:43 PM
By Barbara I. Berschler, Esq., Press, Potter & Dozier, LLC
In Part 1, I described, in general, the broad array of formats that intellectual property (IP) can take so you will be in a better position to identify an IP
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By Insights Account on
12/21/2009 4:08 PM
The end of a year is always an appropriate time to look back and identify trends that shaped the communications world – in part because they probably will continue into 2010. To us, among the many, here are five worth noting:
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By Insights Account on
12/20/2009 11:49 AM
Searching for new ways to generate revenues as their traditional lines of business have been impacted this year, Chris Huebner, president of Mac Mannes, Inc., tells us that corporations are increasingly looking to branded ad specialty items as a new revenue channel. Heubner tells us a trade industry publication states that while hats and t-shirts with their own logos on them will never become their primary business, these ecompanies appreciate the extra dollars as well as the extra advertising impressions they get from selling these items. According to Huebner
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By Insights Account on
12/20/2009 10:15 AM
Capitol Communicator Thought Leadership Series: Paul Vogelzang discusses social media with Mary Fletcher Jones in a Capitol Communicator TV video and podcast sponsored by RHED Pixel (www.rhedpixel.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The transcript of that interview follows:
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By Insights Account on
12/15/2009 9:16 AM
The US Postal Service has introduced its new 2009 Hanukkah stamp featuring a photograph by Ira Wexler, award-winning DC-based advertising photographer.
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By Insights Account on
12/14/2009 9:38 AM
By Barbara I. Berschler, Esq., Press, Potter & Dozier, LLC
This is the first part of a two-part series on what PR, advertising and marketing professionals should
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By Insights Account on
12/14/2009 9:17 AM
By Cary Hatch, President/CEO, MDB Communications
This is a game of last man standing. Let’s call it what it is.
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By Insights Account on
12/10/2009 4:14 PM
Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008, according to data released today by TNS Media Intelligence. Ad spending during the third quarter of 2009 was down 15.3 percent versus last year, the sixth consecutive quarter of year-over-year declines.
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By Insights Account on
12/10/2009 8:04 AM
Capitol Communicator Thought Leadership Series: Limor Schafman discusses how to work with the federal government with Bob Rainford from Marcom Group in a Capitol Communicator TV video and podcast sponsored by RHED Pixel (www.rhedpixel.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The transcript of that interview follows:
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By Insights Account on
12/8/2009 9:14 AM
By Paul Duning, publisher, Capitol Communicator
Late in the day this past Friday, I received an email from my wife Carol Clurman, senior editor with USA Weekend magazine, that she was able to secure an extra ticket to the Kennedy Center Honors that
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