By Insights Account on
10/27/2009 2:31 PM
By Page Sands, R2integrated
I recently analyzed a company’s social media practices using R2i’s 4 Ways to Leverage Social Media. What I realized is that most companies are adept in using the message distribution qualities of the tools, but are not as strong in using them to develop relationships with customers.
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By Insights Account on
10/25/2009 7:10 PM
Capitol Communicator Thought Leadership Series: Richard Harrington discusses using video effectively with Limor Schafman in a Capitol Communicator TV video and podcast sponsored by RHED Pixel (www.rhedpixel.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The transcript of that interview and video follows:
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By Insights Account on
10/19/2009 9:50 PM
By Shaun Quigley, Brunner Digital, Interactive Practice Director, Washington D.C
“It looks great, but will it work on my phone?”
The short answer: depends. Here’s why.
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By Insights Account on
10/16/2009 9:49 AM
by Steve Goodwin, VP of Brand Strategy, AXIS Communications
As someone who focuses primarily on the branding, messaging and strategy side of the business, I’ve always had a keen interest in understanding the latest tools and technologies for extending an organization’s brand into the digital world. After all, the intersection of those two disciplines –
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By Insights Account on
10/15/2009 1:28 PM
Capitol Communicator Thought Leadership Series: Susan Rink of Rink Strategic Communications, discusses executive communications with Limor Schafman in a Capitol Communicator TV video sponsored by West Glen Communications (www.westglen.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The video and transcript of that interview follows:
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By Insights Account on
10/14/2009 12:59 PM
The following trends worth tracking were provided by the DC office of Fleishman Hillard: The District of Columbia’s DC 311 service, which enables D.C. residents to submit concerns about city maintenance issues, has recently integrated its services with such popular social networking tools as Facebook, Twitter and Flickr ... A growing number of small-business entrepreneurs are filming, editing, and posting their own online video content—attracting advertisers, thousands of viewers, and increased visibility for their brands ...
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By Insights Account on
10/12/2009 12:22 PM
By Eric Jones, R2integrated
In a recent meeting with the CFO of one of my clients, he stated, “I always thought marketing was just this thing that we did with all the best intentions in the world, but Eric you keep spouting off numbers to me about lead conversions, cost per lead, source statistics, and all sorts of useful information. Those are numbers I can relate too, thanks.” Well, you are welcome Mr. CFO, now can I get more budget for marketing projects?
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By Insights Account on
10/7/2009 2:18 PM
by Shaun Quigley, Interactive Practice Director, Brunner Digital
Google Sidewiki is a browser tool that allows users to converse and contribute socially alongside any web page. Users can post information about specific web pages via email, Twitter, Facebook, and other sources.
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By Insights Account on
9/30/2009 3:39 PM
Capitol Communicator Thought Leadership Series: Leslie Bradshaw, Director of Engagement at New Media Strategies, discusses the breakthrough social networking program 3121, designed specifically for Capitol Hill staff, with Paul Vogelzang in a Capitol Communicator TV video sponsored by Vocus (www.vocus.com).Read More »
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By Insights Account on
9/29/2009 3:39 PM
By Page Sands, R2i
I recently analyzed a company’s social media practices using R2i’s 4 Ways to Leverage Social Media. What I realized is that most companies are adept in using the message distribution qualities of the tools, but are not as strong in using them to develop relationships with customers.
Read More »
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