By Insights Account on
9/29/2009 3:39 PM
By Page Sands, R2i
I recently analyzed a company’s social media practices using R2i’s 4 Ways to Leverage Social Media. What I realized is that most companies are adept in using the message distribution qualities of the tools, but are not as strong in using them to develop relationships with customers.
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By Insights Account on
9/27/2009 1:53 PM
By Paul Duning, publisher, Capitol Communicator
It is back to school season and, for those that have college kids, social media is the communications platform of choice for today’s e-MOMs. Learn how Gloria Bianco uses the internet to monitor and impact her son Jeffrey’s college experience.
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By Insights Account on
9/24/2009 12:59 PM
Thought Leadership Series: Paul Vogelzang interviewed Cary Hatch, president and CEO of MDB Communications, for a Capitol Communicator TV interview on "disruptive advertising" sponsored by CDIA (www.cdiabu.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The video and a transcript of the interview follow:
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By Insights Account on
9/16/2009 9:36 AM
By Rob Whittle, president and CEO of Williams Whittle and Williams Whittle Digital, and
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By Insights Account on
9/14/2009 11:13 AM
By Lindsey Hill, R2integrated
Sort of like a middle school dance, girls on one side of the room, boys on the other…marketing and technology teams often find themselves in similar situations. Yes, marketing and IT professionals do come from different worlds, but I would argue that they intersect more often than not and that both parties should really embrace that.
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By Insights Account on
9/10/2009 7:54 AM
By Phil Rabin, editor, Capitol Communicator
As soon as Rep. Joe Wilson was identified as the person whose angry and audible outburst disrupted President Barac
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By Insights Account on
9/9/2009 2:57 PM
Ernie Mosteller, an award-winning creative director at Brunner Digital, posted a piece in Adotas about video on the web. The piece is reprinted below and, as you will note, he states that there are good, cheap web videos. There are bad ones, too. Just like there are good expensive web videos, and bad ones to go along with those. It’s not the price that makes it work, or fail. It’s the idea.
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By Insights Account on
8/31/2009 10:59 AM
By Matt Goddard
In the last part of our series on The Social Media Marketing Framework the focus is on market research. Brands have relied on market research since branding and marketing first became an actual “thing.” As individuals we do market research all the time. Any information we have about how the people around us will react to a statement, offer, or excuse can be invaluable and certainly help with whatever goal we are trying to reach.
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By Insights Account on
8/26/2009 11:48 AM
Rick Gardinier, Chief Digital Officer, Brunner Digital, posted an interesting item in Silicon Angle titled "How Can We Be Creative if We're Drowning in Data? Here's Rick's piece:
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By Insights Account on
8/25/2009 8:54 AM
by Robert Silverstein
I read that the company that publishes Reader’s Digest magazine is filing for chapter 11 bankruptcy. Citing a decline in circulation and an inability to fully finance its debt, the company will undergo a corporate reorganization and hopes to emerge from bankruptcy in a strong enough position to continue to survive. But, the question that those of us in the publishing business should ask is
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