By Insights Account on
8/26/2009 11:48 AM
Rick Gardinier, Chief Digital Officer, Brunner Digital, posted an interesting item in Silicon Angle titled "How Can We Be Creative if We're Drowning in Data? Here's Rick's piece:
Read More »
|
By Insights Account on
8/25/2009 8:54 AM
by Robert Silverstein
I read that the company that publishes Reader’s Digest magazine is filing for chapter 11 bankruptcy. Citing a decline in circulation and an inability to fully finance its debt, the company will undergo a corporate reorganization and hopes to emerge from bankruptcy in a strong enough position to continue to survive. But, the question that those of us in the publishing business should ask is
Read More »
|
By Insights Account on
8/17/2009 10:50 AM
by Matt Goddard
Our series continues with the third part of our social marketing framework: How social media execution can help accelerate our message. Message distribution has always relied on sharing; in fact the entire concept of word of mouth marketing was based on peer-to-peer sharing. We also know that word-of-mouth is very powerful because
Read More »
|
By Insights Account on
8/13/2009 1:06 PM
The DC office of Fleishman Hillard provided us with the following trends worth tracking: MediaPost reported that people's online behaviors are becoming more integrated into their offline interactions and, in a second item that Starbucks surpassed Coca-Cola as Facebook's most popular corporate brand; and CBC News reported: After their $3,500 Taylor guitar was broken last year by United Airlines baggage handlers at Chicago's O'Hare airport, Canadian band Sons of Maxwell appealed to the airline for compensation. Instead, they got what they describe as a "runaround" and a denied claim. Frustrated, the folk group's lead singer Dave Carroll took to YouTube with the first of three songs he promised to write about his experience.
Read More »
|
By Insights Account on
8/7/2009 10:49 AM
Budgets continue to be slashed. Brands are disappearing. Media is getting more and more fragmented. The only thing getting bigger is our federal deficit. So, asks Scott Morgan, president of Brunner,
Read More »
|
By Insights Account on
8/3/2009 10:52 AM
By Matt Goddard
In the last post we talked about the first part of our social marketing framework. Now we are going to talk about part two – creating your own community.
The first thing I want to talk about is creation of a community; you can’t just create your own community. Communities take time to form and when we try to build a place on the web and then expect all our community members to show up, we usually come up empty.
Read More »
|
By Insights Account on
7/31/2009 9:24 AM
Here's another in a series of Paul's Picks from Capitol Communicator publisher Paul Duning. Check out the video. Need we say more. Also, thank you to all who attended or participated last night at our Connecting Communicators event. It was fun.
Read More »
|
By Insights Account on
7/21/2009 9:50 AM
By Matt Goddard, R2integrated
My last blog post outlined four major categories for a social media marketing plan. Despite the many different social approaches to social media marketing, we argued that there are only four real categories:
1. Reach out to an existing community
2. Create your own community
3. Accelerate your message through sharing tools
4. Perform market research
My next set of posts will look at each category individually, examining a specific company and the tactics they utilize. We will also review customer behavior. If tactics ar
Read More »
|
By Insights Account on
7/14/2009 10:08 AM
As we advance from the Information Age into the Creative Age, writes Nil Sismanyazici-Navaie, VP/Account Services, Equals Three Communications, Inc., the definition of a marketer and an artist becomes more interconnected and complex.
Read More »
|
By Insights Account on
7/9/2009 9:50 AM
Some of you may already be familiar with R2i’s SMASH technology. For those who aren’t, SMASH (social mash-up) is a platform that allows you to create a single multimedia showcase that incorporates live feeds from multiple channels, including Twitter, Flickr, text messaging, mobile video, Ustream, webcasting and multimedia. The result is
Read More »
|