By Insights Account on
7/21/2009 9:50 AM
By Matt Goddard, R2integrated
My last blog post outlined four major categories for a social media marketing plan. Despite the many different social approaches to social media marketing, we argued that there are only four real categories:
1. Reach out to an existing community
2. Create your own community
3. Accelerate your message through sharing tools
4. Perform market research
My next set of posts will look at each category individually, examining a specific company and the tactics they utilize. We will also review customer behavior. If tactics ar
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By Insights Account on
7/14/2009 10:08 AM
As we advance from the Information Age into the Creative Age, writes Nil Sismanyazici-Navaie, VP/Account Services, Equals Three Communications, Inc., the definition of a marketer and an artist becomes more interconnected and complex.
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By Insights Account on
7/9/2009 9:50 AM
Some of you may already be familiar with R2i’s SMASH technology. For those who aren’t, SMASH (social mash-up) is a platform that allows you to create a single multimedia showcase that incorporates live feeds from multiple channels, including Twitter, Flickr, text messaging, mobile video, Ustream, webcasting and multimedia. The result is
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By Insights Account on
7/8/2009 2:06 PM
When was the last time you did something different, writes Ernie Mosteller of Brunner Digital. Never-mind the time you wore the tutu in Central Park -- I'm talking to advertising people, here, and I'm just asking, "Done anything different lately?"
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By Insights Account on
7/8/2009 10:19 AM
The following case study, writes Chris Huebner, Mac Mannes Inc, increased referrals and customer response. It focuses on the effective uses of promotional products even in a down economy. Craig Strent, vice president of Bethesda-based Apex Home Loans
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By Insights Account on
6/24/2009 6:24 PM
By Paul Duning, Capitol Communicator
Evan and Gregg Spiridellis have come a long way since their first viral video hit in February 2000 of the Founding Fathers rapping about the Declaration of Independence. Their latest, “He’s Barack Obama He’s Come to Save the Day” is a great example that their obsession of creating great work is alive and well. After years and years of living on the edge of bankruptcy, today Jib Jab, with a staff of 35, now has a very strong international brand and successful busines ...
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By Insights Account on
6/24/2009 9:14 AM
Author: Matt Goddard, R2integrated
There are many aspects of social marketing, social media, social tools, social EVERYTHING that we have been working hard to, shall I say, crystallize. After much time and diligence, we finally have something that we are calling our social marketing framework (for lack of a more creative name at this time).
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By Insights Account on
6/18/2009 2:53 PM
Whether you’re a long-time staffer or young professional, there’s never been a better time to have a candid talk with yourself. The current economic decline presents an opportunity - or perhaps necessity - to reassess your professional situation, talents, passion and align them with where you, your profession and the market are going.
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By Insights Account on
6/18/2009 1:01 PM
You can’t write a social media story right now unless it’s heavily Twitterized, wrote Ernie Mosteller of Brunner Digital in ADOTAS.
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By Insights Account on
6/10/2009 9:24 AM
While in search of a silver lining to an otherwise bleak economic outlook, it occurred to Cary Hatch, president and CEO of MDB Communications, that never in her decades of navigating the peaks and valleys of commerce has she ever seen more brilliant people out of work. Her observations follow:
The past three downturns were often HR opportunities to “trim the
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