By Insights Account on
6/24/2009 6:24 PM
By Paul Duning, Capitol Communicator
Evan and Gregg Spiridellis have come a long way since their first viral video hit in February 2000 of the Founding Fathers rapping about the Declaration of Independence. Their latest, “He’s Barack Obama He’s Come to Save the Day” is a great example that their obsession of creating great work is alive and well. After years and years of living on the edge of bankruptcy, today Jib Jab, with a staff of 35, now has a very strong international brand and successful busines ...
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By Insights Account on
6/24/2009 9:14 AM
Author: Matt Goddard, R2integrated
There are many aspects of social marketing, social media, social tools, social EVERYTHING that we have been working hard to, shall I say, crystallize. After much time and diligence, we finally have something that we are calling our social marketing framework (for lack of a more creative name at this time).
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By Insights Account on
6/18/2009 2:53 PM
Whether you’re a long-time staffer or young professional, there’s never been a better time to have a candid talk with yourself. The current economic decline presents an opportunity - or perhaps necessity - to reassess your professional situation, talents, passion and align them with where you, your profession and the market are going.
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By Insights Account on
6/18/2009 1:01 PM
You can’t write a social media story right now unless it’s heavily Twitterized, wrote Ernie Mosteller of Brunner Digital in ADOTAS.
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By Insights Account on
6/10/2009 9:24 AM
While in search of a silver lining to an otherwise bleak economic outlook, it occurred to Cary Hatch, president and CEO of MDB Communications, that never in her decades of navigating the peaks and valleys of commerce has she ever seen more brilliant people out of work. Her observations follow:
The past three downturns were often HR opportunities to “trim the
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By Insights Account on
6/9/2009 3:19 AM
Author: Lindsey Hill, R2integrated
Sort of like a middle school dance, girls on one side of the room, boys on the other…marketing and technology teams often find themselves in similar situations. Yes, marketing and IT professionals do come from different worlds, but I would argue that they intersect more often than not and that both parties should really embrace that.
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By Insights Account on
6/8/2009 4:10 PM
Chris Huebner from Mac Mannes, Inc. provided us with the following item, which focuses on how new conservations laws will affect the mobile advertising market.
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By Insights Account on
6/8/2009 12:23 PM
$295 bi-ll-io-n. This is not the revenue of a corporate conglomerate but rather, it is the amount given by Americans to charitable organizations in 2006, according to a Giving USA Foundation report. To put this in perspective: This is the same amount invested by the world during the course of the 2008 Beijing Olympics. It is fitting to say, now more than ever, there is an importance of being earnest. Lauren Marr of Equals Three Communications
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By Insights Account on
6/8/2009 9:32 AM
I’ve seen a lot of tweets lately, writes Shaun Quigley, Interactive Practice Director of Brunner Digial, from marketing director clients past and present—all chirping about how they are coaching, educating and spoon-feeding (force-feeding?) their management teams about the world of social media. Shaun's seven things your management team should know about the social web follow:
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By Insights Account on
6/2/2009 10:58 AM
The obituaries for print magazines seem to be everywhere. Fueled by the shift to electronic media and the decline of advertising revenues, it seems that not a day goes by without hearing about the shuttering of a print media product. But, as the saying goes, don’t believe everything you read. Print is not dead, we hear from Robert Silverstein, principal of Advertising Sales Experts, Inc.
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