By Insights Account on
5/28/2009 8:47 AM
Approximately 100 regional business leaders gathered this week for the Greater Washington’s Board of Trade regional policy forum, reports Paul Duning, publisher of the Capitol Communicator, who provided the following rep ...
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By Insights Account on
5/27/2009 12:41 PM
Ernie Mosteller of Brunner Digital, who describes himself as a “Southern farm boy with an education,” embraces and embodies advertising’s transition from traditional to new media. He provided ADOTAS with a think piece, reprinted below, on how the concept of time had changed and, as you will note, time is now on our side.
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By Insights Account on
5/26/2009 3:57 PM
Author: Maria Kelly, R2integrated
The question of how companies use viral marketing to capture market share is a hot-topic right now. If you’re new to viral marketing, the first thing you should know is a basic definition of it, so here goes:
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By Insights Account on
5/25/2009 5:04 PM
Fleishman-Hillard’s DC office provided us with the following trends worth tracking:
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By Insights Account on
5/19/2009 9:40 PM
One recent morning we went to get that day’s copy of The Washington Post only to mumble “where’s the rest of the paper?” The fact is that the Post (as well as many other papers) is thinner these days because of a number of obvious factors – everything from fewer ads to a consolidation of sections. But, with each reduction in size - and clearly the Post is reflecting the challenges faced by newspape ...
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By Insights Account on
5/7/2009 6:50 PM
Aaron Crossland, an account executive at Equals Three Communications, asks you to ask yourself "What's Your Legacy?" In social and multicultural marketing, solid research is often the key component in creating effective communications campaigns that stimulate a particular behavioral change. Starting out in the business, I found it difficult to keep this in perspective. As an African American who has contributed to many campaigns directed towards other African Americans, it is hard not to draw only from my own experiences and assumptions as to how I would react to a ma
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By Insights Account on
4/6/2009 8:11 AM
The more things change, the more they remain the same, we hear from Don Bates of George Washington University. He told us that’s certainly the case with PR writing.
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By Insights Account on
4/1/2009 8:52 AM
Fleishman-Hillard’s DC office provided us with the following trends worth tracking: CMOs feel pressure to go digital;
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By Insights Account on
4/1/2009 8:26 AM
Many communications professionals today are facing a re-selling or re-justification process to prove our value to the organizations we serve. Clients we have been engaged with for years, even the most savvy clients, are suddenly requesting a new pitch to understand why their organization should continue to invest in our services in the current climate of cutbacks. A panel discussion by PRSA-NCC
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By Insights Account on
3/31/2009 8:07 AM
Ernie Mosteller, creative director at Brunner Digital, penned an interesting item for Adotas titled "Niches win for online creatives" in which he discusses the growth of niche marketing.
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