By Insights Account on
4/6/2009 8:11 AM
The more things change, the more they remain the same, we hear from Don Bates of George Washington University. He told us that’s certainly the case with PR writing.
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By Insights Account on
4/1/2009 8:52 AM
Fleishman-Hillard’s DC office provided us with the following trends worth tracking: CMOs feel pressure to go digital;
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By Insights Account on
4/1/2009 8:26 AM
Many communications professionals today are facing a re-selling or re-justification process to prove our value to the organizations we serve. Clients we have been engaged with for years, even the most savvy clients, are suddenly requesting a new pitch to understand why their organization should continue to invest in our services in the current climate of cutbacks. A panel discussion by PRSA-NCC
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By Insights Account on
3/31/2009 8:07 AM
Ernie Mosteller, creative director at Brunner Digital, penned an interesting item for Adotas titled "Niches win for online creatives" in which he discusses the growth of niche marketing.
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By Insights Account on
3/18/2009 8:22 PM
Chris Huebner, president of Mac Mannes, Inc., provided us with the following item which focuses on the value of specialty advertising in your marketing mix.
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By Insights Account on
3/12/2009 10:56 AM
Brunner Digital is sending seven of its top creatives to the South By Southwest Interactive Festival in Austin next week and will be live-blogging throughout the conference.
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By Insights Account on
3/11/2009 8:53 PM
For employees of Environics Communications in DC every day at the office is a green day and the agency provided us with five tips for going green this St. Patrick’s Day - and every day.
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By Insights Account on
3/2/2009 9:36 PM
Brunner Digital launched a social collaboration tool that enables the agency to better communicate and source ideas across its offices. The platform also has been adopted and custom-designed for two clients - DeVry University and Aquafresh.
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By Insights Account on
2/25/2009 12:52 PM
There's only a small chance you've never heard of Twitter, reports Peter LaMotte of GeniusRocket, but, he told us, the chances are much higher you've heard of it, but have never used this social-networking service. If you have yet to dip your communications and marketing toes into the world of Twitter, now is the time and Peter has prepared the following "Twitter 101" piece to get you started.
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By Insights Account on
2/11/2009 9:21 AM
Fleishman-Hillard's DC office provided us with a number of news items reflecting trends worth tracking, including: In an attempt to appeal to younger, online Catholics, the 2,000-year-old Vatican and 81-year old Pope Benedict XVI have launched a papal YouTube channel that will feature videos of the pope.
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