By Insights Account on
5/15/2013 3:06 PM
R2integrated released a new infographic and detailed blog that addresses the most successful features of rich media that help boost engagement while ultimately increasing ROI. You can see it here.
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By Insights Account on
4/30/2013 8:01 PM
The process of understanding, collecting and interpreting data rapidly has become one the most pressing topics impacting communications professionals. On April 29, the National Capital Chapter of PRSA hosted a panel of experts at the Navy Memorial to discuss a variety of issues related to "big data" in particular, also seeking to demystify its nebulous, buzzword-esque nature. The session was moderated by Dan Horowitz,
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By Insights Account on
4/23/2013 12:29 PM
How to effectively integrate marketing and sales was the focus of one of the sessions at the Mid-Atlantic Marketing Summit (MAMS). The session was moderated by Fred Diamond, president of Diamond Strategic Marketing, and panelists included:
• Debra Lavoy, director, Strategic Marketing, Open Text
• Steve Stern, SVP, WB&A Market Research
• Val Voci, VP of Marketing, CQ Roll Call
The panelists, who provided their valuable in
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By Insights Account on
4/23/2013 11:15 AM
B2B & Enterprise Marketing: What’s Working panel was a featured session at the Mid-Atlantic Marketing Summit (MAMS). The moderator of the panel was Limor Schafman, president of Keystone Tech Group, and panelists included:
• Ken Chow, CMO, Logi Analytics
• Tom Kohn, former EVP digital, Cygnus Business Media
• Bob London, founder & president, London Ink.
• Bob Ragsdale, VP/marketing, MicroPact
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By Insights Account on
4/23/2013 11:06 AM
The SEO and Search panel at the Mid-Atlantic Marketing Summit (MAMS), led by Geoff Livingston, author and marketing strategist, featured a panel that included:
• Chris Mechanic, co-founder and CEO, WebMechanix
• Kari Rippetoe, content marketing manager, Search Mojo
• Missi Carmen, director of search, R2integrated
• Josh Greene, VP, marketing, 1-800-PACK-RAT
Highlights of the discussion included:
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By Insights Account on
4/23/2013 10:38 AM
Startup Marketing: Working with a Lean Budget was a featured session at the Mid-Atlantic Marketing Summit. Moderated by Paul Sherman, Potomac Tech Wire, the panel included:
• Lisa Throckmorton, executive vice president, SpeakerBox
• Michele Perry, founder and president, MPB Strategies
• Trevor Lynn, marketing manager, Social Tables
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By Insights Account on
4/22/2013 8:18 PM
Moderated by technology columnist Rob Pegoraro, the Social Media: What’s the Next Big Thing session at the Mid-Atlantic Marketing Summit (MAMS) featured a panel that included:
•Brendan O’Donovan, product marketing manager, Vocus
•Gayle Weiswasser, VP, Engagement, New Media Strategies
•Lisa Byrne, social strategist, Pappas Group
•Susan Ganeshan, CMO, New Brand Analytics
The session provided insights into best practices for popular social media sites
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By Insights Account on
4/22/2013 8:11 PM
One of the highlights of the 2013 Mid-Atlantic Marketing Summit (MAMS) was the “Public Relations in a Social World” panel. Panelists included:
• Kevin Dando, director, digital marketing & communications, PBS
• Paul Mackie, director of communications, Mobility Lab
• Elizabeth Shea, president and CEO, SpeakerBox
• Mike Smith, CEO, MSBD
Moderator: Jeff Davis, partner, Sawmill Marketing Public Relations
The panelists shared
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By Insights Account on
4/16/2013 4:19 PM
WB&A Market Research and Capitol Communicator have released the findings from the annual survey of the communications industry in the DC and Baltimore markets. A number of industry organizations promoted the survey to their members including AMADC, AMA Baltimore, the DC Ad Club, the Richmond Ad Club, SMEI Baltimore Washington, Washington Women in Public Relations, Social Media Week DC, and PRSA-NCC. We greatly appreciate the support of these organizations.
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By Insights Account on
4/8/2013 8:18 AM
John Quinn, ABC 7 Public Affairs Marketing, just finished writing a book, "The Lowest Common Denominator (Media’s adverse effect on Society)", which, he told Capitol Communicator, took him eight months to write going to and from work on the Metro - with one finger and an iPad. He told us that “it’s no War and Peace, just 225 pages about 50,000 words. Even if nothing happens, I am content to have completed it.” We asked Quinn what his book was about and he told us
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