By Insights Account on
9/8/2010 11:55 AM
Most marketers believe that “astroturfing” of online reviews occurs, that the practice is wrong, and may stop buying from a brand if they learned that the brand was doing it, according to a recent survey by R2integrated (R2i), a leading Internet marketing and technology company.
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By Insights Account on
9/1/2010 9:24 PM
By Tracy Schario, APR.
The much-anticipated launch of the local news Web site TBD.com has arrived. The concept of the integrated TV and Web reporting borrows from the success of Politico, another successful reinvention of news delivery by owner Allbritton Communications.
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By Insights Account on
9/1/2010 4:09 PM
By Dan Rosenthal
Every year, researchers discover that consumers don't trust ads, no matter where they appear, but instead they trust their peers' opinions when it comes to buying things. And every year it's a big revelation.
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By Insights Account on
8/25/2010 12:01 PM
This U.S. Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.TM) report compiled between 6/1/10 to 6/30/10 by Millennial Media looks at the Entertainment vertical. Advertisers in this space are highly innovative and consistently lead the way in driving new mobile advertising ideas.
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By Insights Account on
8/18/2010 8:45 PM
The Oriella PR Network has issued their 2010 Digital Journalism Study. The survey consisted of 770 journalists across 15 countries, and is used to find out how digital media has changed the nature of news-gathering. In reviewing this study, I naturally paid the most attention to those items that directly affect public relations and media relations practitioners.
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By Insights Account on
8/11/2010 7:27 AM
It can happen to almost all brands at some point in time, but some are forced to deal with it more often than others. I’m talking about the love/hate relationship that can occur between your brand and your consumer.
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By Insights Account on
8/3/2010 8:07 PM
The Air Guard, a reserve component of the United States Air Force, has kicked off a 34-stop experiential marketing tour that uses augmented reality technology to give potential recruits a sense of what it’s like to perform real Air Guard missions.
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By Insights Account on
7/30/2010 1:46 PM
By Phil Rabin, Capitol Communicator editor
We raised the question in our weekly e-newsletter of whether the Washington Redskins should be referred to as “is” or “are” –
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By Insights Account on
7/29/2010 3:29 PM
By Dan Rosenthal
There's a peculiar RFP going around right now, for a major local advertiser. Sadly, I've seen this request before. In what I suppose is an attempt by the marketer to "see how the agency thinks," the RFP supplies no boundaries. None.
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By Insights Account on
7/29/2010 9:23 AM
Jones Public Affairs sent out an interesting item about phony press releases sharing fake news about real people and organizations. These releases have traveled over respected newswires and rippled through social media networks like Twitter, stated Jones Public Affairs. To some, it might appear to be a mere annoyance but, in reality, it could have devastating effects on the name and brand you've worked so hard to build.
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