By News Account on
1/31/2012 4:26 PM
SnagFilms and the D.C. Office of Motion Picture and Television Development announced the winner of Washington’s Best Film competition at an event at George Washington University. “Released for Life,” produced by students attending The Documentary Center at George Washington University’s School of Media and Public Affairs was named Best Film by D.C. Mayor Vincent C. Gray and SnagFilms founder and chairman Ted Leonsis.
Read More »
|
By News Account on
1/31/2012 1:17 PM
For anyone who appreciates the art and science of advertising, there's no better occasion than the Super Bowl to see a big stage, big ambitions and big budgets combine for some memorable ads, as well as some memorable misfires -- not unlike the game itself, begins an Ad Age story.
Read More »
|
By News Account on
1/31/2012 11:55 AM
Hager Sharp reports the agency will provide communication support to Educational Testing Service, a global leader in high-quality assessments and education research ... The California Tortilla restaurant chain selected iostudio to lead its efforts in consumer, business to business and franchise PR initiatives ... Linda Roth Associates reports the promotion of Jessica Zachar to senior manager and publicist.
Read More »
|
By News Account on
1/31/2012 11:47 AM
RP3 Agency added Kurt Roberts as director of creative technology. Roberts joins RP3 as the agency takes on more and more complex digital and mobile challenges.
In his position, Roberts – who had consulted with RP3 for several months prior to joining the team full-time – will be responsible for leading all digital efforts for the agency. He will be further building the agency’s development team, working with clients such as Norfolk Southern,
Read More »
|
By News Account on
1/31/2012 11:34 AM
OmniStudio has chosen the Washington Literacy Center as its 2012 REACHOut partner and will provide a thorough rebranding for the organization, including a new logo, website and collateral materials. WLC’s new identity will be rolled out at their annual Love Letters for Literacy event, on Feb. 15, at the National Museum of Women in the Arts. Right now, you can support WLC by visiting their current site where you can learn more about their students and purchase Love Letters tickets.
Read More »
|
By Insights Account on
1/31/2012 2:43 PM
A just-completed analysis of 2011 broadcast public service announcement airings by WestGlen Communications offers positive news for those considering or launching PSA campaigns in 2012. WestGlen found a 20-percent increase in PSA airings over 2010 and, as in years past, strong airings in top markets and during waking hours.
Read More »
|
By News Account on
1/31/2012 8:15 AM
Destination DC selected MDB Communications as Agency of Record to update its consumer-focused “Power” campaign and guide its media planning. MDB was selected in a competitive review that involved 11 agencies, and will provide strategy, creative and media buying services. The campaign will unfold in multiple media channels that will likely include online, print, and out-of-home, and incorporate multi-media marketing initiatives
<
Read More »
|
By Insights Account on
1/30/2012 9:42 PM
Capitol Communicator and WB&A Market Research surveyed consumers in the DC and Baltimore markets on their green attitudes and behaviors. We asked consumers about specific actions they are taking to improve the environment, their purchase behavior when deciding between a product which is more environmentally friendly or less expensive, how consumers are defining “living a greener lifestyle”, and their expectations for the environment in the next 20 years. We also explored:
Read More »
|
By News Account on
1/30/2012 6:00 AM
A memorial service was held last week for Fritz Roland, who died earlier in the month. According to his obit in The Washington Post, Roland was a “long time pillar of the Washington film community … (and) The list of Fritz's accomplishments is long, varied and lustrous."
Read More »
|
By News Account on
1/30/2012 5:39 AM
Ad 2 DC will host FutAd: Direct Connections, sponsored by Rocket Fuel Inc., a Feb. 16 event with networking, food, and a panel discussion highlighting the future of marketing, communications and advertising. The Boston University Center for Digital Imaging Arts’ Georgetown Campus (CDIA – Georgetown) will host the event, which runs from 6:30 – 9 p.m., where an expert panel will analyze the DNA of a modern-day brand experience.
Read More »
|