By News Account on
6/27/2012 4:56 PM
BurrellesLuce, the leading media monitoring firm in North America, acquired the U.S. print monitoring operations of Cision. Robert Waggoner, CEO, said, “Our U.S. based production is perfectly positioned to deliver comprehensive and timely service to the Cision print monitoring clients. The PR community has made it clear that the image of the article is very important in showing ROI on their initiatives, which text alone doesn’t provide.”
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By Insights Account on
6/27/2012 10:57 AM
K Street’s get-rich-quick business model is under attack, reports Politico. For years, international public relations and advertising firms have bought up Washington lobby shops looking to pad their bottom line. And many lobbyists were happy to take the big bucks, stated Politico.
According to Politico piece, there’s still plenty of money to be found on K Street, but a string of major defections from big-name firms has some rethinking the system
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By News Account on
6/27/2012 3:42 AM
KB Concepts P.R. has joined A Billion + Change, a national campaign to mobilize billions of dollars of pro bono and skills-based volunteer services from corporate America to build nonprofit capacity. In less than a year, 200 companies have pledged an estimated $1.8 billion worth of skills-based services to nonprofits, keeping the campaign on track to inspire 500 companies to create or expand a skills-based volunteer program in their workplace by 2013.
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By News Account on
6/26/2012 5:26 PM
WTOP 103.5 FM announced that Program Director Laurie Cantillo was named as one of the “Most Influential Female Programmers in Radio” ... Joan Melner has been appointed director of marketing at The Endocrine Society ... and, MGH adds six employees
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By News Account on
6/26/2012 5:02 PM
MRB Films joined with Porter Novelli in DC to create an awareness campaign for the Alzheimer's Association with revealing portraits of caregivers that are intimate, emotional and at times, funny. Director Bryan Elsom did preliminary interviews with potential participants, collaborated on a working "script" and then spent hours filming each caregiver, eliciting their story and shaping it into a short web film.
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By News Account on
6/26/2012 5:38 AM
Wal-Mart and a PR firm with a DC office have parted ways after an employee of the firm posed as a reporter at a Los Angeles event staged by the store's critics, reports The Huffington Post. The Huff Post piece stated that the move comes after it was revealed by employee group Warehouse Workers United that Stephanie Harnett, an associate at Mercury, showed up at one of their news conferences posing as a reporter.
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By News Account on
6/26/2012 5:03 AM
Ruder Finn is working with the American Urological Association Foundation on a campaign to elevate awareness of Overactive Bladder ... Lane Bailey and A.J. Donelson launched Advocom Group ... Crosby Marketing Communications adds Tim Staines and Alexx Weincek ... and, Environics adds Shakirah Holley
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By News Account on
6/25/2012 12:25 PM
DC Ad Club is offering three events in advance of the July 4th week.
First is Ad 2 DC’s Water Cooler Wednesday, a free event where you can relax, exchange ideas and hang out with talented young professionals. At this social at Beacon Bar & Grill, 1615 Rhode Island Ave., NW, learn more about opportunities to serve on or lead their award-winning club next term. Then, Thursday evening
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By News Account on
6/23/2012 4:36 PM
WTOP Radio’s traffic TV ads have won an EMMY from the National Capital & Chesapeake Chapter of NATAS for best commercial campaign. The campaign, which has been airing in the DC area since last fall, consists of two :15 second spots that air as bookends in a commercial break: "The Path to School" depicts a morning commute, while "The Path Home From Work" is about a commute in the evening.
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By Insights Account on
6/23/2012 8:09 PM
By Joy Han, MDB Communications
Advertisers are constantly encouraged to think outside the box, which in most cases, is a suitable mantra for an industry promoting creativity and new ideas. Humor, for one, often helps advertisers catch the eyes of their targets, but this cannot take place until the agency thoroughly understands the personalities of its clients’ brands.
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