By News Account on
5/30/2012 6:06 AM
RMR & Associates added Omega World Travel and Cruise.com ... SevenTwenty Strategies, a public relations and public affairs firm, added Sylvia Prickett and Vanessa Thebaud ... Jeff Rosenberg, VP at Crosby Marketing Communications, has been appointed to the Advisory Board of the Journalism Center on Children & Families at the University of Maryland’s Philip Merrill College of Journalism ... and, The D.C. Office of Motion Picture and Television Develop
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By Insights Account on
5/29/2012 8:06 PM
By Kurt Roberts, RP3 Agency
I was recently asked why we work with outside video production companies but avoid outside digital production companies. I mused on this for a while and realized that my argument actually lines up pretty closely with a piece of prior art, the Manifesto for Agile Software Development. The Manifesto came from the software industry – some of the earliest agile efforts were actually in departments that made accounting software – but models principles that we hold rather dear as marketers.
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By News Account on
5/29/2012 3:44 PM
DC's Design Army stormed Manhattan earlier this month with its unique vision during the 2012 Creative Week events. The Onederful campaign for the One Club culminated at Alice Tully Hall in Lincoln Center during the One Show award presentation. A series of eye-catching event posters captivated pedestrians outside, while inside the Starr Theater Onederful animations brought to life the unique photography as celebrity MC Fabio hosted
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By News Account on
5/29/2012 2:59 PM
WTTG-TVs sports director Dave Feldman is leaving the station after 12 years in the D.C. market. According to a piece by Dan Steinberg in The Washington Post, it’s “yet another sign of Washington’s new sports media landscape.”
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By Insights Account on
5/24/2012 10:32 AM
By Susan Waldman, ZilYen
Recent headlines gave us two great examples of companies balancing truth and honesty with what the law deems allowable. In the court of public opinion, both Kashi and Apple may have teetered over the line of acceptable behavior and gotten caught in the powerful spotlight of the public’s new and enthusiastic voice on corporate ethics. In both these cases, the public is clearly voicing its desire for companies to do what’s “right”.
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By News Account on
5/24/2012 4:44 AM
Local filmmaker Dan Cohen reached his Kickstarter goal of raising the $50,000 to help get his film, “An Article of Hope”, on Public Television. In fact, the Kickstarter campaign raised more than $51,000 from 328 donors with a day to go before it reached the "go/no go" point.
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By News Account on
5/23/2012 6:01 AM
Porter Novelli has been selected by the Centers for Medicare and Medicaid Services to launch $20 million multimedia education campaign related to Obama administration's Affordable Care Act ... Crawford Public Relations announced "#AskthePRpro," a Twitter chat that lets participants pose questions on any aspect of PR and receive expert advice for free ... Levick Strategic Communications hired Jack Deschauer as a VP in the firm’s corporate practice.
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By News Account on
5/23/2012 5:41 AM
Atlantic City needs to move beyond the perception that it is a “one-note town” dominated by casino gambling if it wants to revive its tourism economy, according to the area’s top marketing executives and government officials, reports the Press of Atlantic City. To that end, ACA, a marketing arm of the casino industry, has launched a $20 million ad campaign designed to reshape Atlantic City’s image and draw more visitors from throughout the Northeast, continued the report.
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By News Account on
5/22/2012 6:49 PM
MDB Communications hosted the International Center for Journalists’ Serbian media delegation on May 21st. The U.S. Embassy in Belgrade made a special request for the group to visit a prominent ad agency in DC. The group was very interested in learning how a full-service U.S. ad agency works with U.S. media outlets and leverages all available media platforms to serve clients.
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By News Account on
5/22/2012 6:36 PM
Environics Communications has been hired by the Epilepsy Foundation as its new PR agency ... LeapFrog Solutions added Erin Bridges and Sara Rassi ... McGinn & Company added Marjorie Eilertsen Brown ... and, OmniStudio became a marketing partner with Salsa Labs.
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