By News Account on
4/25/2012 5:17 PM
The DC Ad Club is accepting nominations for the 2012 Silver Medal Award. The award honors a member of the DC ad community who has made outstanding contributions to advertising and who has been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.
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By News Account on
4/25/2012 4:51 PM
dcrtv.com reports an interesting shift in the DC radio ratings. The "first week" of April radio ratings for the DC market (full-day, age 6+) shows WAMU in first place, WIHT in second and WTOP, the long-running ratings leader, in third ... In Baltimore, the rating (age 12+) show WWIN-FM in first place, WERQ in second, and WLIF in third place.
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By careers on
4/25/2012 11:11 AM
By Peter Weddle
What’s the purpose of all that effort? Apparently, it’s to increase the odds that someone might tell you about an opening you haven’t seen or recommend you for a job you’re trying to land. The math makes sense but the strategy doesn’t.
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By News Account on
4/24/2012 4:58 PM
Bob Garfield has joined GeniusRocket, a curated crowdsourcing and video advertising content agency, as Critic at Large. In this role, he will serve as the chief consultant providing qualitative feedback and assessment of the creative direction for GeniusRocket’s crowdsourced ad projects.
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By Insights Account on
4/24/2012 8:38 PM
Capitol Communicator and WB&A Market Research have released the findings of their survey of communications professionals in the DC and Baltimore markets. In early 2012, communications professionals in the DC and Baltimore regions participated in an on-line survey aimed at understanding their perspectives on the current economy and job market, as well as their optimism for the future. This study will be used as a baseline for an annual survey
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By News Account on
4/24/2012 4:10 PM
Heather Rosenker joins the General Motors communications staff as director of public policy and government relations communications, replacing Greg Martin who becomes executive director, communications strategy and news operations ... Shonali Burke joined MSL/DC as VP/Digital, shuttering her successful consulting business to do so ... The Consumer Specialty Products Association adds Lynne R. Harris, M.A., APR, as VP/Communications where she will be responsible for leading CSPA’s external and member communications programs ... and, Pum Lefebure of DC's Design Army has been elected to the Board of Directors of the One Club in New York.
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By News Account on
4/23/2012 5:54 PM
By Jennifer Edgerly, SpeakerBox Communications
Here’s a quick recap of the Mid-Atlantic Marketing Summit panel on the "Current State of Marketing". The moderator was Paul Sherman, publisher, Potomac Tech Wire; and the panel included Jason Jue, chief marketing officer, Vocus;
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By News Account on
4/23/2012 5:22 PM
By Jennifer Edgerly, SpeakerBox Communications
Is Mobile Marketing really worth it? We're about to find out as I recap the "Mobile Marketing: Beyond the Hype" panel from the Mid-Atlantic Marketing Summit.
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By News Account on
4/23/2012 5:09 PM
By Jennifer Edgerly, SpeakerBox Communications
Curious to know what the next big thing is in marketing and communications? Then keep reading for a recap of the Inbound Marketing: Pulling with Content panel discussion at the Mid-Atlantic Marketing Summit. The moderator for this panel was &l
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By News Account on
4/23/2012 4:53 PM
By Ali Robinson, SpeakerBox Communications
The rapid rate of change in the media industry has not only changed the way people consume information but it has also changed how we in the PR industry do our jobs. This panel at the Mid-Atlantic Marketing Summit, led by Priya Ramesh, director of social media at CRT/tanaka, featured Lisa Throckmorton (EVP at SpeakerBox Communications), Evan Weisel (principal and co-founder of Welz & Weisel), Shana Glickfield (partner at Beek
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