By News Account on
2/28/2012 3:28 PM
The Mid-Atlantic Marketing Summit - a co-production of Potomac Tech Wire and Capitol Communicator, two of the leading newsletters covering the area’s technology, marketing and communications communities - is set for April 20 at the state-of-the-art Gannett Headquarters in McLean, VA.
This daylong "must attend" marketing and communications event,
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By News Account on
2/28/2012 1:25 PM
Martha Boudreau, president, U.S. Mid-Atlantic for Fleishman-Hillard assumes the additional responsibility of general manager of the firm’s DC office. (Before being promoted to head Fleishman Mid-Atlantic, she held the position of GM of the DC office.) The current GM, Bill Pendergast, shifts to a lead counseling role with Fleishman’s largest client, AT&T.
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By News Account on
2/28/2012 10:34 AM
The Interactive Advertising Bureau (IAB) has launched the IAB Advertising Technology Council which, states the IAB, is “a new IAB body to coalesce the burgeoning, but fragmented, advertising technology sector toward the goal of developing technical standards and operating best practices.” Founded in 1996, the IAB represents the interests of digital publishers, ad networks, online search providers, social media companies, and
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By News Account on
2/27/2012 5:43 PM
RP3 Agency is The Nature Conservancy’s new partner for the creation of a national PSA campaign to promote its “All Hands on Earth” initiative. Bethesda-MD based RP3 was chosen following a competitive review initiated by the Conservancy in November 2011 to source and select a creative agency.
The Nature Conservancy’s “All Hands on Earth” effort aims to
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By Insights Account on
2/26/2012 11:24 PM
By Steve Markenson, WB&A Market Research
A few months ago, on my way back up the driveway from wheeling out the blue recycling bins to the curb, the question occurred to me, “What does it mean to be a green consumer these days?” Doesn’t nearly everyone recycle aluminum, plastic, glass, and paper? I also thought about my county’s about-to-be-implemented 5 cent plastic and paper bag tax and the impact that would have on my behavior and that of my fellow county residents. This raised the question, who is most responsible for protecting the environment—corporations, the government, or perhaps---me?
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By Insights Account on
2/24/2012 9:58 PM
By Richard M. Coad, MDB Communications
Three men in prison recently appeared before a parole board that included a criminologist, a social worker and a judge. Their crimes were similar and each prisoner had completed at least two-thirds of his sentence. One prisoner appeared before the board at 8:50 a.m. The second appeared at 3:10 p.m. The third at 4:25 p.m.
The prisoner who appeared at 8:50 a.m. was the only one who received parole. The other two were denied. The decision had nothing to do with the men’s ethnic backgrounds, crimes or sentences.
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By Insights Account on
2/23/2012 9:46 PM
By Susan Waldman, ZilYen (published Feb. 22, 2012, in The Washington Post)
Great brands and communications are always built on a foundation of who you are and what you stand for in the world. Ask Susan G. Komen For the Cure about what happens when your supporters disagree with your values and, by extension, your politics.
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By News Account on
2/23/2012 5:08 AM
The departure of Jim Asendio as news director at WAMU radio raised an interesting question about a “firewall” between the station’s news department and the station’s major donors. According to Erik Wemple in washingtonpost.com, “Asendio leveled some pretty heavy charges at his former employer, WAMU radio, as he went out the door.
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By careers on
2/22/2012 4:52 PM
By Peter Weddle
For Job Seekers
Taking a job offer from an employer you barely know is like ignoring the terms and conditions vendors impose when you make an online purchase … only worse. If a product is defective, you can usually return it. When an employer turns out to be bad, however, there is no such recourse. And, the harm can be long lasting.
For April Fool’s Day in 2010,
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By News Account on
2/22/2012 1:01 PM
Stratacomm has been selected as public relations agency of record for Nissan North America. After a competitive bid process, the agency was chosen to provide strategic counsel and a comprehensive array of communications services in support of the company’s U.S.-based initiatives. Key areas of focus include media relations, thought leadership, event and program management to help advance consumer awareness and preference for the Nissan brand across the U.S.
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