By News Account on
4/27/2011 4:29 PM
Carousel30 Interactive has partnered with OurEarth.org to provide pro bono aid in this small nonprofit’s online marketing, digital PR and creative assets ... Pappas Group premiered a national TV spot for Rosetta Stone on Anderson Cooper 360 ... Jill Tanenbaum Graphic Design & Advertising has been hired by Information Innovators Inc. to rebrand the IT company ... Hager Sharp announced that Lynne Doner Lotenberg, M.A., will join the agency as VP of strategic planning and research ... and, The Borenstein Group adds Kim Plyler as VP of government communications.
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By Insights Account on
4/27/2011 7:01 PM
Results from a nationally-representative survey concluded that about 40 percent of iPad owners have not used the device to read a single e-book. According to media and publishing forecast firm Simba Information's "Trade E-Book Publishing 2011," the survey also revealed a shift in demographic makeup of the e-book buyer from men to women during 2010 - which brings the e-book format more in line with longtime trends in print books.
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By News Account on
4/27/2011 9:13 AM
The National Institute for Automotive Service Excellence (ASE) engaged Bethesda-based RP3 Agency to serve as its agency partner and steer the organization’s strategic marketing initiatives. Founded in 1972, ASE provides voluntary testing and certification programs for automotive service professionals, with industry-specific tests that cover services for virtually every type of vehicle.
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By News Account on
4/26/2011 5:04 PM
Larry Weisman has gone from “Redskins Unfiltered” to “unemployed”, reports Washington City Paper. According to a piece by Dave McKenna, “In July 2009, Weisman became what to me looked like the smartest hire Dan Snyder ever made. Snyder never got along with the press; Weisman was the press, a longtime and respected NFL writer for USAToday and frequent guest on local sportsradio who was liked by pretty much everybody.
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By Insights Account on
4/26/2011 8:33 PM
By Jeff Caporizzo
One result of the overload of messages and marketing that defines communications today is the increased emphasis on good creative. Remarkable work goes a long way in punching through the noise out there. It's no coincidence that two strong brands - Apple and Starbucks - also boast and leverage award-winning design teams recognized the world over for their talent and vision. (It's my opinion that Starbucks' success rests solidly on great design, but that is another post.)
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By News Account on
4/25/2011 12:04 PM
The 4A’s Mid-Atlantic Council sponsored an evening at Howard University’s Blackburn Center to lead an “Embracing Diversity in Advertising” panel and screening of filmmaker Rick Boyko’s (managing director, VCU Brandcenter) documentary “The Pursuit of Passion: Diversity in Advertising.”
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By News Account on
4/25/2011 3:44 AM
The Richmond Metropolitan Convention & Visitors Bureau invested $45,000 to fill advertising space inside the D.C. Metro stop that services the downtown Verizon Center with ads pitching Richmond as a sophisticated, hip and historical haven, reports Richmond Biz Sense.
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By Sourcebook on
4/22/2011 8:10 AM
August, Lang & Husak crashed cars in the desert to create a TV PSA on distracted driving for
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By News Account on
4/21/2011 4:05 AM
SmithGifford landed a marketing contract with NISH, a national nonprofit agency whose mission is to create employment opportunities for people with significant disabilities. The contract specifically calls for support for the AbilityOne® Program, the largest source of employment for people who are blind or have other significant disabilities in the United States.
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By News Account on
4/20/2011 3:48 PM
ABC7/WJLA-TV, NewsChannel 8 and TBD.com will launch a two-pronged online approach to covering news, traffic, weather, and much more in the growing Washington metro area. According to a TBD.com story, “the centerpiece of this approach is the relaunch of WJLA.com, the new digital home of Washington’s award-winning ABC affiliate, and the redesign of the all-local TBD.com.”
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