By Insights Account on
11/24/2010 2:05 PM
By Annette Minkalis
A couple of years ago I met with a client from a prostate cancer nonprofit. He said he wanted to target women with his message of check ups and prostate cancer screenings. Women?
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By Insights Account on
11/22/2010 10:25 PM
By Doug Poretz
Enterprises are getting a world-class lesson in PR, courtesy of the TSA, in the wake of the pat-down controversy. To understand this lesson, it doesn’t really matter if you are a fan of pat-downs at U.S. airports or not, or even if you hate the idea but are willing to go through the process for the sake of a safer world. The core lesson is this: launching a PR campaign is a counter-productive distraction when trying to polish the image of what is a bad idea in the first place.
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By News Account on
11/19/2010 4:44 PM
A new car was launched in DC this week....a first of its kind. It's a car that doesn't have the latest smoke and mirrors - in fact it creates smoke and is missing mirrors. It's not green...in fact it's red. But it's different. It's a car that gives back
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By News Account on
11/19/2010 3:59 PM
Doug Poretz, co-founder of Qorvis, is one of three people launching a new firm called NuuKo. According to a news release, the 60s-plus trio will be building a business based on people who have executive-level experience.
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By News Account on
11/18/2010 5:24 PM
The Advertising Club of Metropolitan Washington (DC Ad Club) has announced its call for entries for the 2011 ADDY® Awards, recognizing creative excellence in advertising. The early deadline for entries is Friday, Dec. 17, at 5:00 p.m. The regular submission deadline is Jan. 7, 2011, at 5:00 p.m.
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By News Account on
11/18/2010 7:14 AM
By Chris Ourand. Perhaps it's frequent staff turnover. Or the low barriers to entry in the PR profession. Whatever the reason for bad pitches, I am always amused by reporters’ war stories about them, sever
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By News Account on
11/18/2010 6:23 AM
A Washington Business Journal/Shugoll Research survey suggests that Washington-area CEOs are optimistic about economic recovery and that hiring could be on the comeback. Capitol Communicator is offering a new service to help recruit the hard-to-get hot talent. Sponsors will now have the ability to communicate a message that is bigger than just “we’re hiring”.
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By News Account on
11/18/2010 6:10 AM
Hundreds of Capitol Hill communicators may be spending the upcoming holidays either searching for new jobs or making plans to move into positions for which they were just hired.
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By News Account on
11/18/2010 4:57 AM
According to dcrtv.com, here’s the DC-market radio ratings for the "second week" of November, full-week, of people older than 12:
1) WTOP [1st in both drivetimes],
2) WIHT [Kane 3rd],
3) WASH [L&L 5th],
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By careers on
11/17/2010 6:03 PM
By Peter Weddle
Parents, it seems, now want their youngsters to graduate to text as quickly as possible, so they can get on with the business of preparing for life in our modern economy. Mom and Dad are buying fewer of the books that tell their stories with colored images and visual portraits because they believe that the world doesn’t work that way. And, I guess, in some respects that’s true, but what have those kids lost in the process?
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