By News Account on
9/29/2010 3:48 PM
Burson-Marsteller appointed strategic communications veteran David Bolger as a managing director in its public affairs practice. Bolger will report to U.S. Public Affairs Practice Chair Mike Lake. Bolger has more than 25 years of experience in corporate communications, public affairs, public relations and crisis management.
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By News Account on
9/29/2010 3:35 PM
Bloomberg will hire more than 100 people in Washington and has leased new space as it prepares to launch its Web-based government information venture, Bloomberg Government, reports The Washington Post. According to The Post report:
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By Insights Account on
9/29/2010 5:19 PM
By Carrie Jones, Jones Public Affairs, Inc.
Research shows that despite the explosion of news sources available online, most original reporting still comes from traditional media - newspapers, television and radio. That means getting a journalist to cover your organization is still one of the best ways to distribute your message to key audiences.
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By careers on
9/29/2010 1:18 PM
By Peter Weddle
Although the menace of terrorism is still real and proximate, we are now facing a new challenge that poses an even greater threat to our way of life. It’s not far away in Iraq or Afghanistan; it’s in Boston and Cleveland and Phoenix and Los Angeles too. This situation endangers our ability both to create a comfortable standard of living for ourselves and to pass along an even better tomorrow to our kids. To put it bluntly (and without any exaggeration), the War for Work is an all out attack on the American Dream. And, it’s happening right here at home.
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By Insights Account on
9/29/2010 5:02 PM
By Susan Waldman, partner and director of strategic services at ZilYen
While leisurely catching up on old online versions of the Sunday New York Times over a colorful plate of scrambled eggs prepared by my 12-year-old daughter, my attention was piqued to a stage of high alert at the notice of a headline for Bono's OpEd column on the Rebranding of America
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By Insights Account on
9/29/2010 11:59 AM
How do you build influence? Create, post or share relevant content – that’s what 739 respondents to the survey “What makes an influencer?” said. Vocus and Brian Solis partnered to conduct the survey and have published the findings in a report titled, “Influencer grudge match: Lady Gaga versus Bono.”
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By News Account on
9/28/2010 5:06 PM
ZilYen has been selected as the marketing communications agency for the Department of Energy's and National Rural Electric Cooperative Association's (NRECA) national Smart Grid Demonstration Project. This project is an important initiative in President Obama's efforts to transform the U.S. energy system to strengthen our national security, ou
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By News Account on
9/27/2010 1:32 PM
With D.C. being the hub for public affairs, it’s only fitting that the Public Relations Society of America offer multiple sessions on the topic at the PRSA 2010 International Conference, Oct. 16-19 in Washington, D.C. This year, there are more than 15 public affairs and government relations sessions
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By Insights Account on
9/27/2010 12:54 PM
Shaun Quigley VP, Interactive Practice Director at Brunner, says that brands know how to make a strong impression online, but where exactly? (This question was addressed by Shaun in Agency Spy, Sept. 23.) Here's Shaun's comments:
Despite the fact that
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By education on
9/27/2010 8:00 AM
For communications students entering this new academic year, the challenges ahead may be considerable. And if an extra boost of inspiration is needed, look no further than Jared Council, a recent graduate of Hampton University.
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