By Insights Account on
1/29/2010 3:55 PM
By Tracy Schario Johnson
When the Pope encourages the priesthood to proselytize the “Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) alongside traditional means,” you have to ask yourself: What Am I Waiting For
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By News Account on
1/29/2010 4:44 AM
Some members of the local ad community will get a chance to enjoy breakfast and coffee this Sunday with the ADDY judges, the day following the judging of the local DC ADDY competition. It will be a casual event where attendees will have the chance to meet the judges and talk about the local ADDY competition, the latest industry trends and the future of advertising.
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By News Account on
1/28/2010 5:02 AM
The Collingwood Group announced its acquisition of Indelium LLC and the formation of Collingwood Communications. David Jeffers was appointed president/CEO of the new company, which primarily will focus on serving the public relations and public affairs needs of organizations in financial services, housing and the mortgage industry.
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By Insights Account on
1/26/2010 9:39 PM
More than 1,000 executives with marketing responsibilities were asked to rate seven types of media (direct mail, internet, newspapers/consumer magazines, promotional products, social media, trade publications and TV) in terms of achieving eight attributes generally considered important to marketers. The result was that promotional products rate No. 1 in five of the eight listed attributes. Direct mail and internet came in as No. 2 and No. 3, respectively.
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By Insights Account on
1/26/2010 9:26 PM
By Carol Clurman
For my first column for Capitol Communicator and for the new decade, I thought it appropriate to take a quick look at what changes lie ahead in the media mindset. Here’s my take on what’s new for 2010 and what’s being left behind in the rubble of the oughts. Here goes:
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By News Account on
1/26/2010 5:15 PM
Ad 2 DC, an affiliate of The DC Ad Club, helps young marketing professionals (32 and younger) network, socialize and gain leadership experience so they can kick the pants off the advertising world. Each year, Ad 2 DC selects a local, non-profit organization and executes a public service campaign as a way to give back to the community. With hundreds of non-profits in the DC metro area, Ad 2 DC has the advantage of helping various non-profits for years to come.
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By Insights Account on
1/26/2010 9:05 PM
An overwhelming majority of reporters and editors now depend on social media sources when researching their stories, reports a new national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.
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By Insights Account on
1/26/2010 8:55 PM
You receive an email from an organization you have been trying to reach for the past two years. You’re elated because they want you to bid on the redesign of their Web site. There is an attachment with all of the criteria they require¾a fairly routine RFP.
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By Insights Account on
1/23/2010 7:30 PM
Susan Davis International sent out a list of seven social media tips. These include having a clear, concise Social Media policy.
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By News Account on
1/23/2010 3:13 PM
The Online Marketing Blog by Lee Odden lists 25 women that “rock social media” and the list includes two women from Washington, DC: Shonali Burke and Debbie Weil.
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