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By Tech   on 9/19/2014 2:06 PM

After making a statement last May that the company was going to entertain offers for a possible sale, web hosting company, Rackspace, has decided that they don’t need your money. The company announced on Tuesday that the review of all strategic options, including merger and acquisition proposals, has come to a close and they were going to continue to grow as an independent organization. Earlier this year, Rackspace saw revenues break $20 million for the first time in company history, which undoubtedly contributed to the company’s confidence in moving forward. To read more on Rackspace’s decision, head over to our friends at The New York Times Read More »

By Insights Account on 9/18/2014 11:41 AM

In the latest BIA/Kelsey’s “Local Commerce Monitor” (LCM18), an ongoing study of the advertising behaviors of small- and medium-sized businesses (SMBs), 74.5 percent reported using social media to promote their businesses — more than any other category of media.

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By Insights Account on 9/18/2014 11:18 AM

Does your multimedia content have that "gotta see this!" factor? If not, then there's just one thing you're doing wrong when trying to get your multimedia content seen. PRSA-NCC's professional development seminar on Sept. 17 gave valuable insight to attendees on how to create multimedia content that gets seen.  Panelists were:

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By News Account on 9/17/2014 3:31 AM

Robert I. Callahan, a veteran Baltimore broadcaster who was honored in June with a star on Maryland Public Television's Walk of Fame, has died. He was 76. According to his obit in The Baltimore Sun:

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By News Account on 9/16/2014 3:45 PM

Clear Channel is rebranding yet again, reports Advertising Age. Just two years after it stripped "radio" from its corporate title, the radio behemoth is taking on the name of its digital-radio platform. Clear Channel will now be called iHeartMedia after its iHeartRadio platform, continued the Ad Age item.

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By News Account on 9/16/2014 11:59 AM

 

- A major celebration of the 200th anniversary of our Star-Spangled Banner, shown above, has concluded in Baltimore and a key communications component was the social media command center headed by Capitol Communicator's Baltimore editor and PR/social media pro Jeffrey Davis;

- idfive hired Maddie Forrester
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By News Account on 9/16/2014 11:47 AM

- Fixation Marketing in Bethesda added Julie Parsons and Brittany Tevis;

- Crosby Marketing Communications in Annapolis promoted Matthew Kaler and Anthony Manzanares;

- Weitzman in Annapolis added Heather Haffner as a senior account executive; and,

- TorchLight Hire, LLC, added Beth Ranzer and promoted Julie Lowe.

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By Insights Account on 9/15/2014 8:10 PM

Capitol Communicator is running a series featuring profiles of communicators in the mid-Atlantic.  In this "Up Close and Personal" profile, we feature Beth Johnson, president and CEO of RP3 Agency in Bethesda.  Photography by Cade Martin.

 

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By Insights Account on 9/15/2014 10:16 AM

 

By Greg Kihlström

The 11th annual ADWKDC concluded on Friday and featured a diverse mix of presentations, discussions, networking and professional development opportunities for those in the marketing, communications and advertising community. Events took place at the Facebook DC headquarters, the FHI 360 Conference Center, the 1776 business incubator space and LMO Advertising.  The conference was a reminder that the worlds of marketing, advertising and publi Read More »

By News Account on 9/15/2014 4:55 AM

 

Vocus and Cision, leading global providers of PR tech software being brought together by private equity firm GTCR, will acquire Visible Technologies. Visible is a worldwide market leader in social media listening and analytics, insights and engagement.

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