R2integrated Releases Rich Media Infographic and Blog - 5/15/2013 -

R2integrated released a new infographic and detailed blog that addresses the most successful features of rich media that help boost engagement while ultimately increasing ROI. You can see it here. ...more >

Insights into “Big Data” - 5/1/2013 -

The process of understanding, collecting and interpreting data rapidly has become one the most pressing topics impacting communications professionals. On April 29, the National Capital Chapter of PRSA hosted a panel of experts at the Navy Memorial to discuss a variety of issues related to "big data" in particular, also seeking to demystify its nebulous, buzzword-esque nature. The session was moderated by Dan Horowitz,...more >

MAMS Insight: How to Effectively Integrate Marketing and Sales - 4/23/2013 -

How to effectively integrate marketing and sales was the focus of one of the sessions at the Mid-Atlantic Marketing Summit (MAMS). The session was moderated by Fred Diamond, president of Diamond Strategic Marketing, and panelists included: • Debra Lavoy, director, Strategic Marketing, Open Text • Steve Stern, SVP, WB&A Market Research • Val Voci, VP of Marketing, CQ Roll Call The panelists, who provided their valuable in...more >

Yahoo Buys Tumblr, Users See Costs on Pinterest and Foursuare Launches Menu Feature - 5/21/2013 -

You have probably already heard, but if you didn't, Yahoo bought Tumblr. The question on most Tumblr fan’s minds—will Yahoo screw-up a very popular site. From Yahoo’s point-of-view, Tumblr means young users (a.k.a. ad revenue), and they are severely short on young users. Yahoo chief executive Marissa Mayer promises not to screw it up. The reaction of Tumblr founder David Karp was excitement, but others were more hesitant. ABC News has compiled some of the best reactions. ...more >

Google’s News from I/O, How to Use Tumblr and Vine, and 15 Innovative Website Designs│Weekly Tech Roundup 4/13 – 17/2013 - 5/17/2013 -

From a Google+ facelift to a Google Maps redesign, the tech giant made some big announcements this week at Google's I/O Developer's Conference in San Francisco. See what other big changes the company announced at Mashable. ...more >

Create Your Own Font, Learn LinkedIn, and Trends from the Interop Tech Show Weekly Roundup | May 10, 2013 - 5/10/2013 -

Combining global, annual Landsat satellite images, Google has created a visual demonstration of how much the world has changed over the past 28 years. See how industrialization, irrigation and global warming have changed the world. TechCrunch has more on the project. ...more >

Sourcebook Now is a Free Service! - 7/10/2012 -

Thanks to the support of GraphTech, Sourcebook now is a free service. If you or your company provides products or services to communications professions of advertsing, marketing and public relations in the Mid-Atlantic, then you have no reason not to be in Sourcebook....more >

Berger Teams Up with Nine Peaks and Nutco to Produce WAMA Documentary - 6/14/2011 -

Loved by some and not so by others, it seems local musicians, promoters, sound engineers and agents all have different opinions about the DC music scene, past, present and future. Produced, directed and edited by Greg Berger, this short film looks at the history of the Washington Area Music Association (WAMA). Interviews with veteran musicians and new artists who call the DC area their home....more >

Dimension Creative Promotions and ASAE Put Community First by Sending ASAE Team to 17th Annual Hands on DC Work-a-thon to Clean Up DC Public Schools - 5/24/2011 -

The ASAE team “Associations On Your Side” joined more than 1,500 volunteers on Saturday, April 30, for the Hands on DC work-a-thon. The team, formed by ASAE Greater Washington, volunteered to help clean up and beautify Anacostia High School. Projects included cleaning up the grounds, planting flowers, painting and more. ...more >