Finally! A Positive Outlook for the Washington, DC, Advertising Community - 1/25/2012 -
By Cary Hatch, MDB Communications
With the 2012 presidential election, the summer Olympics and emerging positive economic growth on the horizon, the advertising industry is expected to experience exponential growth. Importantly, these events bring new advertising opportunities, which many advertisers are bound to capitalize on now. Today, the economy is in a much healthier state than it was back in 2008 and 2009, and companies are reinvesting in their advertising efforts. These developments will ...more >
BurrellesLuce Releases “Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites & Social Networks” - 1/9/2012 -
Google, Facebook, YouTube and Yahoo!, respectively, ended 2011 as the top-four websites both in the United States and globally, according to data presented by BurrellesLuce in its latest edition of “Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites & Social Networks.”...more >
Political Campaigns and Managing Expectations - 1/5/2012 -
By Nick Ragone, director of Ketchum’s Washington, D.C., office
Political campaigns are all about managing expectations.We've seen this time and again: candidates trying to tamp down expectations with the hopes of wildly exceeding them.Sometimes it works ......more >