Broadcast PSAs Continue to Air in Top Markets and Prime-Time Slots - 1/31/2012 -
A just-completed analysis of 2011 broadcast public service announcement airings by WestGlen Communications offers positive news for those considering or launching PSA campaigns in 2012. WestGlen found a 20-percent increase in PSA airings over 2010 and, as in years past, strong airings in top markets and during waking hours.
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Slides From Jan. 11 Webinar on Green Attitudes and Behaviors Now Available! - 1/31/2012 -
Capitol Communicator and WB&A Market Research surveyed consumers in the DC and Baltimore markets on their green attitudes and behaviors. We asked consumers about specific actions they are taking to improve the environment, their purchase behavior when deciding between a product which is more environmentally friendly or less expensive, how consumers are defining “living a greener lifestyle”, and their expectations for the environment in the next 20 years. We also explored:...more >
Finally! A Positive Outlook for the Washington, DC, Advertising Community - 1/25/2012 -
By Cary Hatch, MDB Communications
With the 2012 presidential election, the summer Olympics and emerging positive economic growth on the horizon, the advertising industry is expected to experience exponential growth. Importantly, these events bring new advertising opportunities, which many advertisers are bound to capitalize on now. Today, the economy is in a much healthier state than it was back in 2008 and 2009, and companies are reinvesting in their advertising efforts. These developments will ...more >