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Advertising Has Seen Significant Change Since "Mad Men" Era - 4/14/2014 -

Advertising has seen significant change since the era of "Mad Men," particularly regarding the resources available and the relationship with the consumer, stated Sherri Anne Green, LMO Advertising's director of marketing, in a story posted on WTOP.com. Advertising agencies have access to more research, account planning and customer feedback, among other things, more >

What to Wear to Work: Agency Edition - 4/13/2014 -

Debbie Friez, Tech Editor I believe most communicators wonder what to wear each day. When I saw this post by my friend Arik Hanson, I knew Capitol Communicator readers would enjoy the insights. Although most of the insights come from Minneapolis and other markets, you will find a local connection, and the male perspective, from DC-based Mike Schaffer of Edelman. ...more >

Communicators Facing a "Rush to the Middle" - 4/5/2014 -

As communicators, we must realize that technology has had a profound impact on the way we do our jobs, and that “constant learning is critical in the years ahead”, said David Wickenden, EVP and senior partner at FleishmanHillard and moderator of a panel on "Is it PR or Marketing" at Capitol Communicator’s Convergence in Communications Conference....more >

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Facebook Updates App and Ads, Dropbox Launches Carousel, and Twitter’s Drastic Redesign | Weekly Roundup April 11, 2014 - 4/11/2014 -

Twitter has begun rolling out a new image-centric profile design that bears a lot of resemblance to Facebook’s profile design. The new profile features a large cover image, has a greater focus on photos, and moves away from the vertical timeline. Read about how Twitter is aiming to gain mainstream audiences with this change on Ad Age....more >

Eight Tech Tools Every Nonprofit Should Use - 4/10/2014 -

With an estimated 1.5 million nonprofits in the United States alone, nonprofits help with everything from ending local hunger, advocating literacy, and even saving dogs from inhumane conditions in dog mills. Yet for all their diversity, nonprofits share many of the same needs. Here are eight useful tech tools that nonprofits can use to stay organized, funded, and in the public eye. ...more >

April Fool’s Pranks, A Breakup Letter to Facebook, and Taco Bell’s Ronald McDonald Ads | Weekly Roundup April 4, 2014 - 4/4/2014 -

Depending on how you look at it, April 1 is one of the best (or worst) weeks in tech news. It’s hard to know what to believe, and there were several clever pranks this year. Some, like the Google Maps Pokémon challenge, delighted the Internet. Others fell flat, including Samsung, Toshiba and HTC, who all pulled the same prank. From TV for squirrels to the return of Microsoft’s Clippy, you can check out a whole slew of tech gags on ReadWrite....more >

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Sourcebook is a Free Service! - 7/10/2012 -

If you or your company provides products or services to communications professions of advertising, marketing and public relations in the Mid-Atlantic, then you have no reason not to be in Sourcebook. Just subscribe to our newsletter (also free). Here is the link to subscribe to our newsletters: http://www.capitolcommunicator.com/signup.aspx?email= ...more >

Berger Teams Up with Nine Peaks and Nutco to Produce WAMA Documentary - 6/14/2011 -

Loved by some and not so by others, it seems local musicians, promoters, sound engineers and agents all have different opinions about the DC music scene, past, present and future. Produced, directed and edited by Greg Berger, this short film looks at the history of the Washington Area Music Association (WAMA). Interviews with veteran musicians and new artists who call the DC area their home....more >

Dimension Creative Promotions and ASAE Put Community First by Sending ASAE Team to 17th Annual Hands on DC Work-a-thon to Clean Up DC Public Schools - 5/24/2011 -

The ASAE team “Associations On Your Side” joined more than 1,500 volunteers on Saturday, April 30, for the Hands on DC work-a-thon. The team, formed by ASAE Greater Washington, volunteered to help clean up and beautify Anacostia High School. Projects included cleaning up the grounds, planting flowers, painting and more. ...more >

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About Capitol Communicator

Dedicated to bringing together the spectrum of communications professionals who influence and educate the Mid-Atlantic region and the world - by providing news; trends; career enhancement; and opportunities for networking and showcasing great work - Capitol Communicator serves as a resource to the region's communications community. Capitol Communicator focuses on creating a community that encompasses professions that include...

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News
  • Orioles Billboard Making Some Nationals Fans “Very Upset”

    4/17/2014

    The Baltimore Orioles are advertising on a billboard less than seven miles from Nationals Park in D.C. and, according to USA Today, it’s make some National fans “very upset”. The USA Today report also stated that “Sports-talk radio host Chad Dukes (co-host of the "The LaVar Arrington show with Chad Dukes") admitted that he recognizes the business aspect of the Orioles’ advertisement, but that it bothers him as a Nationals fan — stressing what he feels is an obligation on the part of DC residents to support the more local franchise. ...more >

  • Baltimore Buzz: Clapp Communications, Groove & Peter Kaizer Digital

    4/15/2014

    - Clapp Communications in Baltimore promoted the firm’s business officer, Timmy Ruppersberger, to director of business and community relations; - Groove, a Baltimore-based creative marketing, web design and development agency, announced the addition of Christopher Lee as a SEO content writer and James Corrao as junior web developer; and, - In Towson, Peter Kaizer started Peter Kaizer Digital....more >

  • Featured Speakers, Exhibitors and Sponsors at April 24 Mid-Atlantic Marketing Summit

    4/15/2014

    An estimated 400 marketing and communications executives will gather for the Mid-Atlantic Marketing Summit next Thursday, April 24, at USA Today/Gannett's conference center in McLean, VA. The third annual Spring event will feature four keynotes, four panels and 13 presentations and 20 exhibitors. A limited number of tickets...more >

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