Broadcast PSAs Continue to Air in Top Markets and Prime-Time Slots - 1/31/2012 -

A just-completed analysis of 2011 broadcast public service announcement airings by WestGlen Communications offers positive news for those considering or launching PSA campaigns in 2012. WestGlen found a 20-percent increase in PSA airings over 2010 and, as in years past, strong airings in top markets and during waking hours. ...more >

Slides From Jan. 11 Webinar on Green Attitudes and Behaviors Now Available! - 1/31/2012 -

Capitol Communicator and WB&A Market Research surveyed consumers in the DC and Baltimore markets on their green attitudes and behaviors. We asked consumers about specific actions they are taking to improve the environment, their purchase behavior when deciding between a product which is more environmentally friendly or less expensive, how consumers are defining “living a greener lifestyle”, and their expectations for the environment in the next 20 years. We also explored:...more >

Finally! A Positive Outlook for the Washington, DC, Advertising Community - 1/25/2012 -

By Cary Hatch, MDB Communications With the 2012 presidential election, the summer Olympics and emerging positive economic growth on the horizon, the advertising industry is expected to experience exponential growth. Importantly, these events bring new advertising opportunities, which many advertisers are bound to capitalize on now. Today, the economy is in a much healthier state than it was back in 2008 and 2009, and companies are reinvesting in their advertising efforts. These developments will ...more >

GW’s School of Media and Public Affairs and Pew Research Center Study on the Media’s Use of Twitter - 1/29/2012 -

Twitter use is prevalent in news organizations today, but it is used in limited ways, according to a study by the George Washington University’s School of Media and Public Affairs (SMPA) and the Pew Research Center’s Project for Excellence in Journalism that examines how the media and reporters use the technology in their daily news outreach....more >

The Art Institute of Washington is One in a Billion - 1/19/2012 -

The Interactive Advertising Class at The Art Institute of Washington, a branch campus of The Art Institute of Atlanta, worked with The Institute for Multi-Track Diplomacy (IMTD) to launch the I Am One in a Billion campaign. The campaign, an initiative of IMTD, is aimed at mobilizing one billion people across the world to persuade their government to take action to prevent the global climate change crisis....more >

CDIA Graduate's Photography on Display at CDIA's Georgetown Campus - 1/11/2012 -

Pavla Teie was born in Prague where she witnessed in her adolescence what Czechs call the “velvet revolution” capped by the election of a poet president. Her professional career has taken her from the director of public relations at the Boeing-subsidiary aircraft manufacturer in the Czech Republic to the philanthropic work of the Summit Foundation, but she found her art - her voice - in ...more >

Berger Teams Up with Nine Peaks and Nutco to Produce WAMA Documentary - 6/14/2011 -

Loved by some and not so by others, it seems local musicians, promoters, sound engineers and agents all have different opinions about the DC music scene, past, present and future. Produced, directed and edited by Greg Berger, this short film looks at the history of the Washington Area Music Association (WAMA). Interviews with veteran musicians and new artists who call the DC area their home....more >

Dimension Creative Promotions and ASAE Put Community First by Sending ASAE Team to 17th Annual Hands on DC Work-a-thon to Clean Up DC Public Schools - 5/24/2011 -

The ASAE team “Associations On Your Side” joined more than 1,500 volunteers on Saturday, April 30, for the Hands on DC work-a-thon. The team, formed by ASAE Greater Washington, volunteered to help clean up and beautify Anacostia High School. Projects included cleaning up the grounds, planting flowers, painting and more. ...more >

Mobile Billboard Advertising Opportunity - 5/21/2011 -

Hutzpah Media reaches golf lovers with billboard vehicles focused on the upcoming 111th U.S. Open Golf Championship at Congressional Country Club in Bethesda, MD....more >