Premium Giveaways at SXSW - Much More Than Simple Swag - 3/11/2014 -
If you come away from South by Southwest (SXSW) learning nothing else, understand this …
Swag is king!
When it comes to wearables, you can likely outfit the entire state of Delaware (pop. 917,092) with all the different t-shirts you can collect. Play your cards right and you can walk away with portable charging devices, earbuds, umbrellas, books, cellphone covers and flash drives. And if you leave the Austin Convention Center hungry … or in need of an alcoholic beverage, free of charge … you have only yourself to blame....more >
Roku Deploys A-Level Celebrities to Unveil Their New Digital Broadcast Streaming Stick at SXSW - 3/11/2014 -
With actors Mindy Kaling (The Mindy Project, the Office), Melissa Fumero and Stephanie Beatriz (Brooklyn Nine-Nine), ESPN Analyst Robert Smith and WWE Hall of Famer Sgt. Slaughter leading the procession, Roku announced at SXSW the launch of their new Roku Streaming Stick, the world’s newest innovation designed to capture and export digital broadcast video – regardless of platform – to home television sets.
SXSW Asks TV or Not TV? Panelists Answer TV - 3/11/2014 -
In front of a packed ballroom at the Driskill Hotel (in Austin, TX), with another 30 people outside hoping for seats to open up (they didn’t), three TV heavyweights wrestled with the herculean question, “Who am I?” ESPN President John Skipper, Univision President Kevin Conroy and PBS President Paula Kreger along with CNN reporter Brian Stelter attempted to define what a TV network is in the digital age and where well-established television brands fit in a rapidly changing video marketplace.